Job Summary

The Senior SEO Strategist is a seasoned SEO professional who drives advanced search strategies for high-profile clients across diverse industries. This role focuses on delivering measurable results through technical excellence, creative problem-solving, and data-driven decision making. The Senior SEO Strategist collaborates cross-functionally with internal teams to develop and execute comprehensive SEO strategies that enhance visibility, increase organic traffic, and support client business goals.

What you'll do:

Client Strategy & SEO Leadership

• Develop strategic SEO roadmaps that align with client goals, business objectives, and evolving search trends.
• Create proactive, forward-thinking SEO strategies designed to drive long-term organic growth and measurable business outcomes.
• Identify opportunities for growth, content expansion, technical improvements, and competitive differentiation.
• Stay informed on search engine algorithm updates, industry developments, and emerging SEO best practices to continuously evolve client strategies.
• Serve as a strategic advisor to clients, providing guidance and recommendations that support overall marketing and business goals.

Performance Analysis & Insights

• Analyze website, search, and conversion data to identify trends, opportunities, and areas for improvement.
• Monitor SEO performance across rankings, traffic, engagement, conversions, and other key performance indicators.
• Investigate performance fluctuations and diagnose underlying causes to inform strategic recommendations.
• Evaluate the impact of SEO initiatives and provide data-driven recommendations to improve performance.
• Uncover meaningful insights from large datasets and translate findings into actionable next steps.

Client Reporting & Communication

• Lead client-facing reporting efforts, delivering clear, concise, and insightful performance updates.
• Communicate SEO performance, strategic initiatives, successes, challenges, and opportunities in a consultative manner.
• Translate complex SEO concepts, technical findings, and performance data into understandable business insights for clients and stakeholders.
• Present strategic recommendations backed by data and aligned with client objectives.
• Effectively communicate both short-term performance trends and long-term growth opportunities.

Cross-Functional Collaboration

• Partner with Account Managers to ensure SEO strategies align with broader marketing initiatives and client expectations.
• Collaborate with content, development, design, analytics, and paid media teams to execute integrated marketing strategies.
• Support internal teams by providing SEO expertise, strategic guidance, and performance insights.
• Contribute to continuous improvement efforts by sharing findings, best practices, and recommendations across the organization.

AI Search, GEO & Search Innovation

• Develop and implement SEO and GEO strategies that improve visibility across traditional search engines, AI Overviews, AI Mode, and other AI-driven search experiences.
• Identify opportunities to increase brand visibility, authority, and citation potential within generative search platforms and large language models (LLMs).
• Analyze the impact of AI-powered search on traffic, rankings, user behavior, and conversions, adjusting strategies to maximize performance.
• Optimize content, site architecture, and E-E-A-T signals to support discoverability across both traditional and AI-generated search results.
• Stay ahead of emerging AI search trends, technologies, and algorithm updates, proactively incorporating new opportunities into client strategies.

Qualifications

• 4+ years of hands-on SEO experience, preferably in an agency environment.
• Strong understanding of technical SEO, on-page and off-page strategies, and analytics tools (GA4, GSC, Screaming Frog, Semrush, Ahrefs).
• Excellent written and verbal communication skills with the ability to explain complex concepts to both technical and non-technical audiences.
• Proven track record of developing and executing strategies that drive measurable organic growth.
• Highly organized, with the ability to manage multiple projects and deadlines.

Preferred Qualifications

• Familiarity with AI in search and emerging SEO technologies.
• Experience with project management tools such as Asana or Monday.com.
• Relevant analytics or SEO certifications.

What Success Looks Like

Success in this role requires a unique combination of strategic thinking, analytical expertise, and client communication skills. The ideal candidate can proactively develop innovative SEO strategies, uncover meaningful insights from data, and confidently communicate recommendations that help clients understand performance, capitalize on opportunities, and achieve their business goals.