Zero Gravity Marketing LLC Programmatic Strategist Contractor Remote · Contractor

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About ZGM

Zero Gravity Marketing is a remote-first, full-service digital marketing agency headquartered in Madison, Connecticut, with team members across the country. Since 2008, we have grown into an agency specializing in SEO, Paid Media, Content Marketing, Social Media, Email Marketing, and more. We are Google Premier Partner certified, MOZ-recommended, and 5-star rated. What drives us is a commitment to strategies that are unique and driven by what works, using real-time data to attract the right audience with the right message at the right time. If you are a creative thinker who is energized by results, we want to hear from you.

About the Role

We're looking for a Programmatic Strategist (Contractor) to support our Paid Media team with campaign execution, optimization, reporting, and strategic recommendations across a portfolio of client accounts.

This role is ideal for a hands-on programmatic expert who enjoys building audiences, optimizing campaigns, analyzing performance, and uncovering strategic opportunities that improve results. You'll primarily work within the StackAdapt DSP across Display, Native, Video, CTV, Audio, DOOH, and Retargeting campaigns. You'll collaborate closely with our Programmatic team to support campaign delivery, identify optimization opportunities, troubleshoot performance issues, and contribute strategic insights that help drive client success.

You'll focus on stabilizing active accounts, optimizing campaign performance, and tightening up tracking accuracy across GA4 and GTM. You'll bring calm confidence and immediate value, keeping pacing, data accuracy, and promo readiness on track during high volume months.

This is an individual contributor role with no direct reports. It's ideal for someone who excels at execution, strategic problem-solving, and proactive client and team communication.

What You’ll Do

• Own the strategy, execution, and ongoing optimization of programmatic advertising programs across assigned client accounts
• Develop and execute data-driven strategies across multiple accounts to achieve growth goals, supported by audits, performance reviews, and competitive analysis
• Build, launch, and optimize campaigns within StackAdapt across Display, Native, Video, CTV, Audio, DOOH, and Retargeting
• Monitor campaign pacing, delivery, budgets, frequency, viewability, and overall performance
• Troubleshoot campaign delivery issues and proactively recommend optimizations
• Develop audience targeting strategies using first-party data, contextual targeting, behavioral audiences, geofencing, retargeting, and lookalike audiences
• Translate campaign performance into strategic recommendations that help clients grow revenue, improve lead quality, and identify new opportunities
• Assist with monthly reporting by identifying key insights, trends, and optimization opportunities
• Support creative testing initiatives by evaluating messaging, formats, and inventory performance
• Stay current on programmatic best practices, platform updates, AI capabilities, and emerging media opportunities
• Leverage GTM and GA4 to ensure accurate conversion tracking, event tagging, and performance measurement

What You Bring

• 3+ years of hands-on experience managing programmatic advertising campaigns, preferably in an agency environment
• Strong experience with StackAdapt (preferred) or other DSPs including DV360, The Trade Desk, Basis, etc.
• Experience launching and optimizing Display, Native, Video, Connected TV, Audio, and Retargeting campaigns
• Strong understanding of audience targeting strategies including contextual, behavioral, CRM, geofencing, and first-party audiences
• Experience creating client-ready reporting and communicating performance recommendations
• Excellent organizational skills, attention to detail, and ability to manage multiple priorities
• Hands-on experience with GA4, GTM, and GMC
• Proven success managing eCommerce campaigns
• Strong analytical skills with the ability to translate data into actionable recommendations
• Comfort working across multiple accounts and industries simultaneously
• A calm, organized, and proactive approach to problem-solving and prioritization in a fast-paced environment

Nice to Have

• Experience supporting Google Ads campaigns
• Experience with Looker Studio and automated reporting solutions
• Experience with premium inventory, private marketplace (PMP) buying, or advanced measurement solutions

Who Thrives Here

You show up real, do the hard work with your team, and take ownership of your part without waiting to be asked. You are curious enough to challenge the default, honest enough to name what is not working, and grounded enough to work through the tough moments without losing sight of the bigger picture. You care about progress over perfection and bring both creative energy and strategic thinking to everything you do. If you are energized by results, invested in the work, and want to be part of something that is genuinely building toward something bigger, you will find your people here.

Location

This is a fully remote, U.S.-based position. Candidates must be authorized to work in the United States.

Equal Opportunity

Zero Gravity Marketing is an equal opportunity employer. We are committed to creating an inclusive environment for all candidates and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.