About the Role

If you're a senior paid social strategist who's tired of executing someone else's strategy and ready to build your own, this role was made for you.

As a Lead Paid Social Strategist at ZGM, you'll own a portfolio of complex client accounts across both lead generation and eCommerce brands, including clients of our sister agency CAKE Commerce. You'll develop the strategy, lead the client relationships, and be accountable for real business outcomes: revenue growth, ROAS, customer acquisition, and long-term profitability.

This role includes real creative responsibility. You'll use audience insight and performance data to shape messaging, hooks, and content ideas that improve how the media performs.

Our Paid and Organic Social teams operate as one integrated unit, working alongside content, community, and influencer colleagues. The result is a collaborative environment where your strategic thinking shapes the full picture, not just one slice of it.

What You'll Do

Strategy and Client Leadership

• Own paid social strategy for a portfolio of complex, multi-platform accounts
• Lead quarterly business reviews, executive presentations, and strategic planning sessions
• Build performance forecasts, budget recommendations, and multi-quarter growth plans
• Get ahead of risks, opportunities, and platform shifts before clients have to ask
• Advise clients on creative direction and content opportunities that support both brand and performance goals

Paid Social Execution

• Run full-funnel campaigns across Meta, LinkedIn, TikTok, Pinterest, Reddit, YouTube, and emerging platforms
• Lead tracking and attribution setup and maintenance: Meta Pixel, Conversions API, GA4, dynamic product ads, catalog feeds, and UTM frameworks
• Develop audience strategies, creative testing roadmaps, and optimization frameworks that improve efficiency and results over time
• Partner with clients on merchandising, promotions, product launches, and seasonal planning

Creative Strategy

• Develop creative strategies rooted in audience insight, consumer behavior, and platform trends
• Turn marketing goals into testing roadmaps, messaging frameworks, and content pillars
• Write creative briefs that give designers, copywriters, and creators clear strategic direction
• Build testing hypotheses for concepts, hooks, formats, and CTAs, and evaluate what's actually driving results
• Spot emerging content formats and storytelling trends early

Collaboration and Peer Leadership

• Work closely with PPC, SEO, Creative, Analytics, Email, and Account teams to develop integrated strategies
• Mentor peers and contribute to frameworks and SOPs that improve quality across the team
• Support new business pitches, proposals, and agency thought leadership initiatives

What You Bring

Required

• 6 to 8 or more years in paid social or paid media; agency experience preferred
• A track record of driving revenue and ROAS growth for eCommerce brands
• Deep expertise across Meta, LinkedIn, TikTok, Pinterest, Reddit, and YouTube
• Strong command of Meta Pixel, Conversions API, attribution modeling, and dynamic product advertising
• Shopify experience and fluency in eCommerce metrics including ROAS, MER, CPA, CAC, AOV, CVR, and LTV
• Confidence leading executive-level client conversations
• The ability to translate complex performance data into clear, actionable strategy
• Experience developing creative strategies for social campaigns, with a strong sense of consumer psychology, storytelling, and what makes content convert
• Working knowledge of organic social strategy, content, community management, and influencer marketing, and how these disciplines support an integrated social program

Nice to Have

• Influencer and/or affiliate marketing strategy experience
• Enterprise-level budget management across multiple platforms
• Proficiency with GA4, Supermetrics, or advanced social reporting tools
• Hands-on experience partnering with designers, copywriters, and creators to bring creative strategy to life
• Experience using AI tools to speed up creative ideation and messaging exploration