About the Role

If you're a senior paid social strategist who's tired of executing someone else's strategy and ready to build your own, this role was made for you.

As a Lead Paid Social Strategist at ZGM, you'll own a portfolio of complex client accounts across both lead generation and eCommerce brands, including clients of our sister agency CAKE Commerce. You'll develop the strategy, lead the client relationships, and be accountable for real business outcomes: revenue growth, ROAS, customer acquisition, and long-term profitability.

Our Paid and Organic Social teams operate as one integrated unit, working alongside content, community, and influencer colleagues. The result is a collaborative environment where your strategic thinking shapes the full picture, not just one slice of it.

What You'll Do

Strategy and Client Leadership

• Own paid social strategy for a portfolio of complex, multi-platform accounts
• Lead quarterly business reviews, executive presentations, and strategic planning sessions
• Build performance forecasts, budget recommendations, and multi-quarter growth plans
• Get ahead of risks, opportunities, and platform shifts before clients have to ask.

Paid Social Execution

• Run full-funnel campaigns across Meta, LinkedIn, TikTok, Pinterest, Reddit, YouTube, and emerging platforms
• Lead tracking and attribution setup and maintenance: Meta Pixel, Conversions API, GA4, dynamic product ads, catalog feeds, and UTM frameworks
• Develop audience strategies, creative testing roadmaps, and optimization frameworks that improve efficiency and results over time
• Partner with clients on merchandising, promotions, product launches, and seasonal planning

Collaboration and Peer Leadership

• Work closely with PPC, SEO, Creative, Analytics, Email, and Account teams to develop integrated strategies
• Mentor peers and contribute to frameworks and SOPs that improve quality across the team
• Support new business pitches, proposals, and agency thought leadership initiatives

What You Bring

Required

• 6 to 8 or more years in paid social or paid media; agency experience preferred
• A track record of driving revenue and ROAS growth for eCommerce brands
• Deep expertise across Meta, LinkedIn, TikTok, Pinterest, Reddit, and YouTube
• Strong command of Meta Pixel, Conversions API, attribution modeling, and dynamic product advertising
• Shopify experience and fluency in eCommerce metrics including ROAS, MER, CPA, CAC, AOV, CVR, and LTV
• Confidence leading executive-level client conversations
• The ability to translate complex performance data into clear, actionable strategy

Nice to Have

• Influencer and/or affiliate marketing strategy experience
• Enterprise-level budget management across multiple platforms
• Proficiency with GA4, Supermetrics, or advanced social reporting tools

Who Thrives Here

You're equally comfortable in a strategy session with a C-suite client and in the weeds of a campaign audit. You take ownership seriously, share what you know freely, and push for better without making it harder on the people around you. You want a seat at the table where decisions get made, not just a list of tasks to execute.

ZGM values accountability, sharp strategic thinking, genuine collaboration, and people who care about doing work that actually moves the needle for clients.

Remote - U.S. based only