Throo Strategic Operations Intern Long Island City, NY · Intern Company website

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About Throo

TADA Mobility (USA), operating in New York as Throo, is a Singapore-based ride-hailing platform that has disrupted the Southeast Asian market since its launch in 2018. Unlike traditional giants like Uber or Lyft, Throo operates on a zero-commission model. Instead of taking a large percentage of every fare (often 20% or more), Throo charges drivers a small, fixed platform fee. This ensures that drivers retain more of their hard-earned income and riders enjoy more competitive, transparent pricing.

Powered by MVL’s blockchain, Throo creates a "fairness-first" ecosystem. By recording ride data securely and transparently, the platform incentivizes safe driving and high service quality through a token-based rewards system. Having already captured significant market share in Singapore, Cambodia, Vietnam, Thailand, and Hong Kong, Throo is now bringing its blockchain-backed, driver-centric model to the West, with New York City serving as the cornerstone of its North American expansion.

Key Responsibilities

Strategic Market Analysis & Unit Economics

• Unit Economics Modeling: Analyze and optimize the "Cost per Acquisition" (CPA) and "Lifetime Value" (LTV) for both drivers and riders.
• Competitive Intelligence: Conduct rigorous benchmarking against competitors (pricing, incentive structures, and feature parity) to inform TADA’s tactical pivots.
• Financial Impact Assessment: Build models to forecast the ROI of operational changes before they are rolled out.

Marketplace Performance & Automation

• Advanced Analytics: Use SQL and data visualization tools to identify "blind spots" in the marketplace (e.g., specific times or zones with high cancellation rates).
• Incentive Design: Work with the performance team to design, simulate, and launch driver incentive programs that maximize supply during peak demand.
• Process Engineering: Identify manual operational bottlenecks and design automated workflows to streamline driver onboarding or support.

Demand & Supply Activation (Marketing Liaison)

• Growth Experiments: Partner with Marketing to run A/B tests on user promotions and driver engagement campaigns.
• Lifecycle Management: Develop data-driven strategies to "resurrect" churned users and improve retention cohorts.

Cross-Functional Project Leadership

• Product Feedback Loop: Act as the "voice of the market," translating operational pain points into technical requirements for the Product team.
• Stakeholder Management: Prepare executive-level briefings and performance reports for regional leadership.
• Pioneering Launch Excellence: Serve as a core member of the NYC founding team, working directly with the Launch Lead and Global Leadership to build the New York business from "zero-to-one." This is a high-visibility role requiring a "founder’s mindset" to take on cross-functional responsibilities—ranging from market entry strategy to on-the-ground operational execution—ensuring a seamless and high-impact launch in the world's most competitive ride-hailing market.

What You’ll Need

• Professional Pedigree: Previous internship or full-time experience in Management Consulting, Investment Banking, or a high-growth Tech Startup is highly preferred.
• Technical Toolkit: Expert-level Excel/Google Sheets (complex modeling). Proficiency in SQL is required; experience with Python is a strong plus.
• Strategic Mindset: Ability to see beyond the "what" of the data to the "why" and "so what."
• Ownership: A "no task too small, no challenge too big" attitude. You are expected to take full end-to-end ownership of your work streams.

Required Skills

• Quantitative Rigor: Comfortable managing large datasets and extracting actionable insights.
• Communication: Ability to distill complex findings into clear, concise presentations for senior stakeholders.
• Adaptability: Thrives in a fast-paced environment where priorities can shift weekly.
• Bilingual Communication: Native-level Mandarin Chinese proficiency is required, with strong professional fluency in English. The role involves engaging with diverse driver communities in New York, including Mandarin-speaking stakeholders, while also preparing materials and analysis for English-speaking regional and global leadership teams.