Throo
About Throo
TADA Mobility (USA), operating in New York as Throo, is a Singapore-based ride-hailing platform that has disrupted the Southeast Asian market since its launch in 2018. Unlike traditional giants like Uber or Lyft, Throo operates on a zero-commission model. Instead of taking a large percentage of every fare (often 20% or more), Throo charges drivers a small, fixed platform fee. This ensures that drivers retain more of their hard-earned income and riders enjoy more competitive, transparent pricing.
Powered by MVL’s blockchain, Throo creates a "fairness-first" ecosystem. By recording ride data securely and transparently, the platform incentivizes safe driving and high service quality through a token-based rewards system. Having already captured significant market share in Singapore, Cambodia, Vietnam, Thailand, and Hong Kong, Throo is now bringing its blockchain-backed, driver-centric model to the West, with New York City serving as the cornerstone of its North American expansion.