OST LIQUOR General Manager Houston, TX · Full time Company website

Apply for General Manager

OST Liquor is a Black-owned spirits, wine, and beer retailer rooted in Houston’s Third Ward. We serve our community with more than just products—we deliver an experience that’s safe, educational, and culturally relevant. Our mission is to shift the retail liquor model from transactional to intentional, building a space where community and commerce can grow together.

What sets us apart is our exclusive Double Cup Cocktail Program, a first-of-its-kind offering that lets customers walk away with pre-packaged, ready-to-pour cocktails—made with premium spirits and curated for taste and convenience. The program has not only driven high sales volume, but it’s also become a cultural staple that resonates with our core market and beyond.

We highlight and elevate Black-owned brands, host monthly cocktail classes, and create community-driven experiences that foster loyalty and legacy. At OST Liquor, we’re not just selling spirits—we’re raising the bar for what retail looks like in our neighborhoods.

General Manager – OST LIQUOR

Houston, Texas

Lead. Grow. Build a Legacy.

OST LIQUOR isn’t just a liquor store — we’re a community hub, a

destination for unique spirits, wine, and beer, and a brand with an ambitious

vision for growth. We’re looking for a dynamic

General Manager

ready to

take ownership of our flagship location, inspire a high-performing team, and

drive our next chapter of success.

If you’ve been looking for a leadership role where your impact is clear, your

ideas are valued, and your growth is only limited by your ambition — this is

it.

Why You’ll Love This Role



You’re the Captain:

This is your store to lead — from operations to

sales to shaping the customer experience.



Room to Grow:

OST LIQUOR is expanding. The right GM today could

be running multiple locations or helping shape our franchise model

tomorrow.



Be Part of Something Special:

We’ve built a loyal customer base, a

strong community presence, and a unique brand. You’ll help us take it

to the next level.



Performance Rewarded:

Your hard work translates directly into

recognition, bonuses, and advancement opportunities.

What You’ll Do



Lead Store Operations:

Oversee every aspect of the store, including

staffing, inventory, merchandising, and customer service, ensuring

operational excellence every day.



Drive Sales & Growth:

Implement creative promotions, tastings, and

merchandising strategies to increase revenue and grow our market

presence.



Manage the Team:

Recruit, train, schedule, and mentor a team that

delivers top-tier customer experiences.



Oversee Inventory & Compliance:

Manage ordering, stock levels,

and month-end reconciliations while ensuring strict compliance with

TABC and other regulations.



Deliver Financial Results:

Monitor performance metrics, manage

budgets, control shrinkage, and meet profitability targets.



Champion the Brand:

Represent OST LIQUOR in the community,

with vendors, and at events — reinforcing our position as a go-to

destination for spirits, wine, and beer in Houston.

Who You Are



Experienced Leader:

4+ years in a management role, ideally in

liquor, retail, or hospitality, with a track record of delivering results.



Business Minded:

Skilled in operations, inventory, merchandising,

and P&L management.



People Focused:

You know how to inspire teams, resolve conflicts,

and create a positive, high-performance culture.



Customer Obsessed:

You understand that exceptional service is the

foundation of repeat business.



Compliance Savvy:

Knowledge of TABC laws and responsible alcohol

service.



Adaptable:

Comfortable working evenings, weekends, and holidays in

a fast-paced environment.



Physically Ready:

Able to lift up to 50 lbs and be active on your feet

during shifts.

What We Offer



Competitive Base Pay:

$50,000 - $56,000/year, plus bonuses for

hitting growth and performance goals.



Performance Incentives:

Earn up to an additional 10% of base

salary for achieving revenue, margin, and operational targets.



Benefits:

Health insurance, 401k, employee discounts, and access to

exclusive industry events and tastings.



Growth Path:

Opportunities to expand into multi-store leadership or

corporate/franchise roles as OST LIQUOR grows.



Perks:

Behind-the-scenes access to product launches, community

events, and networking with top brands in the industry.

At OST LIQUOR, you’re not just running a store — you’re building a

business, leading a team, and shaping a brand. If you’re ready to

step into a role where your leadership drives growth and your

success is celebrated, we want to hear from you.

📩

Apply now

and let’s raise the bar — together.