Finances Demystified, LLC Marketing Director Remote · Full time

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As a leading millennial financial literacy company, we provide actionable trainings, classes, content and consulting on all things financial and wealth-building. Our signature courses The Finances Demystified Bootcamp and The Wealth Transfer Investing Course has helped thousands and thousands of people learn long-term strategies to achieve financial freedom, rock their lifestyle goals and set future generations up for success.

Responsibilities

• Conceptualize visuals based on changes in the market and recommend marketing strategy to leadership to respond to challenges and stay current with latest market trends.
• Brainstorm marketing strategies and solutions with our team of creatives and make recommendations to the leadership team for projects we take on.
• Manage employees on the Growth Team, leading the team to meeting lead generation, conversion, revenue and any public-facing company goals.
• Plan and lead the Growth department’s initiatives.
• Constantly evaluate all marketing campaigns and data to determine effectiveness and determine if changes need to be made. 
• Lead our team of creatives in brainstorming fresh ideas for our various marketing channels and campaigns.
• Podcast reach and growth planning.
• Maximize speaking events and opportunities to position potential audiences towards becoming future clients. 
• Drive all marketing initiatives forward.
• Review and provide feedback on the content created for all platforms by our copywriters, designers, and Marketing Assistant to ensure it is on-brand.
• Promote conversations about changes that need to be made, tracking, updates, shifts in market trends/ techniques, etc.
• Ensure we have a consistent brand across all marketing efforts.
• Directly responsible for the development of marketing strategies for all launches, flash sales, and other revenue-generating events.
• Review conversion data and determine the most effective campaigns to scale, presenting scaling options available.
• Consistently reviewing reporting.
• Collaborate with the CEO/ COS on program content, bonuses, and marketing content needs. Lead them from idea to execution.
• Work to ensure the entire marketing team is working towards the same goals— promoting the mission and values of our brands.
• Constantly learn from and look ahead to future marketing initiatives, respond to technology and market advancements, prep the company to respond to market shifts and changes.
• Hold and prioritize multiple company calls to action, ensuring each has supporting funnels, team attention, and monitor as needed.
• Meets regularly with the CEO to plan and develop forward-looking marketing initiatives.

Requirements

• 5+ years of marketing experience with a proven track record.
• Excellent written and verbal communication skills.
• Creative.
• Proactive.
• Highly organized and detail-oriented.
• Data-driven and outcome-based.
• Can understand social platforms and copy.
• Experience with new technology (bots, funnels, social media advertising, etc).
• Understanding of G Suite, CRM, Kajabi, ActiveCampaign, and WordPress.
• Enjoys coordinating and working with a team to collaborate.
• A quiet work environment, including:computer, cell phone, and High-speed internet