Finances Demystified, LLC

Demystified is a financial education company built for first-generation wealth builders, primarily women who are the first in their families to invest, build assets, and create real financial freedom. Founded by former UBS wealth manager Dominique Broadway, author of The Wealth Decision (Simon & Schuster), we've grown over 13 years into an eight-figure business serving more than 600,000 people through programs like Wealth Demystified, the Women in Wealth Mastermind, and Beat the Bell. What sets us apart is who we serve and how. We don't teach wealth-building in the abstract. We meet people where they are, translate Wall Street into plain language, and walk them from their first investment to generational wealth. Our work has been featured in Forbes, Inc., TIME, and USA Today, but the results we care most about are our students': first stock purchases, first six-figure portfolios, first family members who'll inherit something. We're a small, remote, mission-driven team, and we're building the media and brand engine that will carry this work to millions more.