WIN Reality is changing how baseball and softball players across the world train to get better. Our team is full of world class developers changing the VR landscape, former professional ballplayers dedicated to improving the way the game is played, and people passionate about creating a one of a kind experience. We’re always looking for talented people to join our team, and to continue pushing the boundaries of what’s possible.

Content Manager: Performance & Product Content

Location: Austin, TX (In-office) or Remote

Department: Marketing

Reports to: Head of Marketing

About WIN Reality

WIN Reality is a sports technology company revolutionizing how baseball and softball players prepare for the game. Through immersive VR training, AI-powered swing analysis, bat-path analytics, and connected field technology, we provide athletes and coaches with the most advanced player development platform in the sport.

We work with players and organizations at every level, from youth and travel ball to college programs and professional teams, and are backed by leading growth investors.

WIN Reality is a dynamic, fast-growing company built by people who love sports, competition, and technology. Our culture reflects what makes sports special: camaraderie, shared success, accountability, and continuous improvement.

About the Role

We are hiring a Content Manager: Performance & Product Content to own the execution, quality, and distribution readiness of WIN Reality’s content across video, written, social, and in-product channels.

This is a hands-on, execution-focused role responsible for turning ideas, partner collaborations, product launches, and campaign briefs into finished, high-quality content assets that drive awareness, education, engagement, and revenue.

You will serve as the central content executor across marketing, working closely with Product Marketing, Lifecycle, Paid Media, and the Partnership Manager to produce and finalize content used across:

• Paid media creative
• Owned social channels
• Website and blog
• Email and lifecycle campaigns
• In-product content experiences
• SwingLabs, WIN Reality’s in-app content hub

This role owns organic social channel execution, publishing, and growth across both WIN Reality and Blast Motion platforms in addition to creating and finalizing the core content assets that power the other downstream channel executions.

This role works closely with Design and Lifecycle Marketing partners. Visual asset execution is supported by WIN’s Design team, and Lifecycle Marketing is responsible for extending core content into email, push, and SMS channels.

Success in this role is measured by content output quality, execution speed, organic social growth and engagement, cross-channel usability, and contribution to campaign and product performance.

Key Responsibilities

Content Creation & Execution (50%)

• Own creation and final execution of core marketing content across video, written, and social formats
• Produce and finalize core content assets from briefs provided by Product Marketing, Growth/Paid Media, Lifecycle Marketing, and Partnerships. These assets are then extended into email, push, and SMS channels by the Lifecycle Marketing team.
• Create content through both internally driven and partner-driven workflows, including:
• Internally originated campaigns and product content
• Partner and creator collaborations coordinated through the Partnership Manager
• Support two partner content models:
• Partners who produce their own content
• Partners who rely on WIN for production and editing
• Serve as the internal execution lead for partner content deliverables and collaborative productions
• Edit and assemble content into channel-ready formats
• Ensure content meets WIN brand, performance, and product accuracy standards
• Maintain consistent tone and instructional clarity across all outputs

Organic Social Channel Ownership (50%)

• Own day-to-day management of WIN Reality and Blast Motion organic social channels across: Facebook, Instagram, TikTok, YouTube, LinkedIn
• Plan, create, publish, and manage organic social content calendars
• Produce and adapt content for platform-native formats
• Post consistently and optimize content mix by platform
• Curate performance, training, product, and partner content for social distribution
• Engage with community comments and conversations to build audience trust and interaction
• Collaborate with the Partnership Manager to amplify creator and partner content
• Coordinate with Paid Media to identify organic posts suitable for paid amplification
• Track platform performance and growth metrics and report on results
• Continuously test formats, hooks, and content types to grow reach and engagement

Cross-Functional Collaboration

• Work closely with:
• Partnership Manager (partner content and creator collaborations)
• Product Marketing (product and campaign briefs)
• Lifecycle Marketing (who extends core content into email, push, and SMS programs)
• Paid Media (creative variants and ad formats)
• Design (visual execution and asset production support)
• Translate strategic briefs into execution-ready core content assets that can be reused across paid, product, social, and lifecycle channels

Qualifications

Experience

• 4+ years in content production, content marketing, or creative execution
• Strong experience producing video and social-first content
• Experience editing and packaging short-form performance content
• Experience supporting campaign and product marketing content
• Experience managing and growing brand social media channels preferred

Domain Knowledge

• Strong working knowledge of baseball and/or softball required
• Familiarity with training, coaching, or player development strongly preferred
• Able to recognize high-quality instruction and mechanics content

Skills

• Strong video editing and content production skills
• Strong writing and content structuring ability
• Able to turn rough inputs into polished outputs
• Comfortable working from briefs and production outlines
• High attention to detail and instructional accuracy
• Organized and deadline-driven
• Comfortable working with athletes, coaches, and creators
• Able to manage multiple content streams simultaneously
• Comfortable working with creators and athletes on-camera and in live environments

Success Traits

The ideal candidate is:

• Sports-native and performance-minded
• Creative but execution-focused
• Fast and detail-oriented
• Comfortable shipping high volumes of content
• Coachable and collaborative
• Quality-focused without being perfection-blocked
• Energized by building content that helps athletes improve