Whalebone Apparel Performance Marketing Manager Remote · Contractor Company website

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Whalebone is a coastal lifestyle apparel brand born on the beaches of Montauk in 2010, now with flagship stores in Montauk and Newport and a growing e-commerce business serving customers from Maine to Malibu. We're a small, scrappy team mid-growth — actively fundraising, expanding our product drops, and building toward a much bigger version of this brand over the next few years. We need a finance partner who can bring order and foresight to a business that moves fast and seasonally.

ROLE OVERVIEW

This is a focused paid media role. The Performance Marketing Manager runs lean, efficient Meta and Google campaigns for Whalebone — retargeting first, drop amplification always, and careful cold prospecting once strong creative is available. This is not an agency role and not a strategy role. It is hands-on buying, optimization, and clear reporting. We are not looking for someone to manage a playbook — we are looking for someone who can make $2,500/month in ad spend work hard for a brand they understand.

WHAT THEY OWN

• Meta Ads Manager — campaign setup, optimization, and day-to-day management
• Retargeting campaigns — website visitors, abandoned cart, email list custom audiences
• Drop amplification — boosting top-performing organic content around every launch moment
• Cold prospecting — coastal lifestyle audiences and email list lookalikes, introduced month 3 onward
• Google Ads — brand search and shopping campaigns (secondary to Meta)
• Weekly performance report — clean, revenue-focused, no vanity metrics
• Creative testing recommendations — working with Content Creator on what to test in paid

WHAT WE'RE LOOKING FOR

• 3+ years hands-on Meta Ads Manager experience — actual buying, not agency oversight
• Proven DTC apparel or lifestyle brand experience
• Strong retargeting and funnel mechanics knowledge
• Comfortable with modest budgets ($2,000-3,500/month) — efficiency over scale
• Data literate and clear communicator — translates results into plain English decisions
• Understands creative performance — knows when the creative is the problem vs. the targeting
• Honest — if something isn't working, says so immediately

NICE TO HAVE

• Klaviyo + Meta integration experience for email list targeting
• Shopify analytics familiarity
• Google Shopping and Performance Max experience
• Experience scaling DTC brands from $1M to $3M+ revenue