Whalebone Apparel Meta Ninja - Paid Media Manager Remote · Contractor Company website

Apply for Meta Ninja - Paid Media Manager

Whalebone is a coastal lifestyle apparel brand born on the beaches of Montauk in 2010, now with flagship stores in Montauk and Newport and a growing e-commerce business serving customers from Maine to Malibu. We're a small, scrappy team mid-growth — actively fundraising, expanding our product drops, and building toward a much bigger version of this brand over the next few years. We need a finance partner who can bring order and foresight to a business that moves fast and seasonally.

About the Role

Whalebone is looking for an experienced Paid Media Manager to independently own and manage our Meta and Google ad spend on a freelance basis, approximately 5 hours per week.

We’re looking for one highly experienced individual — not an agency or team — who can be hands-on in the accounts, continually optimizing spend and driving efficient growth.

This is not a creative role. Our team will provide creative assets; your focus is entirely on paid media strategy, execution and performance.

What You’ll Own

• Manage and optimize Meta + Google Ads
• Own campaign setup, budgets, targeting and spend allocation
• Monitor performance and proactively optimize toward ROAS and CAC
• Test, scale and adjust campaigns based on performance
• Provide concise reporting and actionable recommendations

What We’re Looking For

• 5+ years of hands-on paid media experience
• Agency experience required
• Deep expertise in Meta Ads + Google Ads
• Strong DTC/e-commerce experience
• Analytical, proactive and able to independently own the accounts
• Apparel/lifestyle experience preferred
• Remote, freelance, approximately 5 hours/week

To Apply

Email [email protected] with your resume, relevant DTC experience, examples of accounts/results, typical ad spend managed, hourly rate and availability.

Individual freelancers only. No agencies, companies or teams.