We Scale Local is a growth agency that helps local and brick-and-mortar service-based businesses go from unpredictable leads and pieced-together strategies to consistent, scalable growth with simple lead generation, sales, and retention systems. We’ve helped dozens of small business owners build sustainable and scalable companies, and we're on a mission to help hundreds more.

Core Responsibilities

Campaign Execution & Buildout

• Write high-quality, AI-assisted email and SMS campaign copy aligned with client goals
• Use AI tools (ChatGPT, Claude, or similar) as a core part of the daily workflow for copy, ideation, and efficiency
• Translate campaign briefs and client objectives into clear, executable campaigns
• Build and deploy campaigns inside GoHighLevel, including email workflows, blasts, forms, surveys, quizzes, checkout forms, and funnels
• Design email banners, social graphics, and light creative assets in Canva with a strong eye for layout, hierarchy, and brand consistency
• Update and maintain funnels, sales pages, and landing pages inside GHL
• Import contacts and manage lists, tags, custom fields, and custom values
• QA all campaigns prior to launch to ensure accuracy, functionality, and deliverability
• Bring fresh ideas and creative thinking to campaigns, staying current on digital marketing trends, AI tools, and platform updates that can improve results for clients

Client Communication & Ownership

• Serve as the primary point of contact for assigned client accounts
• Present campaigns for review and approval and manage revisions efficiently
• Communicate timelines, next steps, and expectations clearly via Slack and email
• Provide end-of-week updates or performance summaries as required

Project Management & Accountability

• Manage all tasks and timelines inside ClickUp with accuracy and consistency
• Ensure campaign work is documented, organized, and up to date
• Complete meeting agendas, campaign status worksheets, and end-of-week reports
• Hit deadlines consistently and communicate early if adjustments are needed

Performance Awareness & Improvement

• Monitor campaign performance (open rates, clicks, conversions)
• Identify execution improvements and optimization opportunities
• Proactively look for ways to automate, streamline, and improve processes
• Flag retention, expansion, or campaign enhancement opportunities

Team & Company Contribution

• Follow documented processes, standards, and Service Level Agreements
• Participate in team meetings, trainings, and continuous improvement
• Contribute ideas to improve execution efficiency and campaign quality
• Uphold company values and professional standards at all times

Qualifications

• Hands-on experience with GoHighLevel workflows, funnels, forms, automations, campaigns, and calendars
• Proficient in Canva with a strong design eye; able to produce clean, on-brand creative assets
• Comfortable using AI tools (ChatGPT, Claude, or similar) as a daily productivity and copy tool
• Experience executing email and SMS marketing campaigns end-to-end
• Strong copywriting skills for marketing and lifecycle campaigns
• Strong attention to detail and QA mindset
• Clear written and verbal communication skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Comfortable working independently in a remote, results-driven environment
• Resourceful, proactive, and not afraid to ask questions to gain clarity

Measures of Success

Success in this role is measured by results and reliability.

• Campaigns launched accurately and on time with minimal revisions
• Client satisfaction, retention, and trust
• Campaign performance and engagement metrics
• Clean, consistent task and documentation management in ClickUp
• Ability to manage accounts independently with minimal oversight
• Proactive execution improvements, automation suggestions, and process documentation
• Quality and consistency of creative assets across client accounts

Work Hours & Compensation

• Part-time position (20–30 hours per week to start, with room to grow)
• Fully remote
• Availability during standard business hours (PST or EST) required
• Pay is based on experience and execution ability
• Performance-based bonuses and growth opportunities available