We Scale Local Digital Marketing Specialist Remote · Part time

Apply for Digital Marketing Specialist

We Scale Local is a growth agency that helps local and brick-and-mortar service-based businesses go from unpredictable leads and pieced-together strategies to consistent, scalable growth with simple lead generation, sales, and retention systems. We’ve helped dozens of small business owners build sustainable and scalable companies, and we're on a mission to help hundreds more.

Core Responsibilities

Campaign Execution & Buildout

• Write high-quality, AI-assisted email and SMS campaign copy aligned with client goals
• Translate campaign briefs and client objectives into clear, executable campaigns
• Build and deploy campaigns inside GoHighLevel, including email workflows, blasts, forms, surveys, quizzes, checkout forms, and basic funnels
• Upload and apply banners, images, and light creative assets as needed
• Import contacts and manage lists, tags, custom fields, and custom values
• QA all campaigns prior to launch to ensure accuracy, functionality, and deliverability

Client Communication & Ownership

• Serve as the primary point of contact for assigned client accounts
• Present campaigns for review and approval and manage revisions efficiently
• Communicate timelines, next steps, and expectations clearly
• Provide end-of-week updates or performance summaries as required

Project Management & Accountability

• Manage all tasks and timelines inside ClickUp with accuracy and consistency
• Ensure campaign work is documented, organized, and up to date
• Hit deadlines consistently and communicate early if adjustments are needed

Performance Awareness & Improvement

• Monitor campaign performance (open rates, clicks, conversions)
• Identify execution improvements and optimization opportunities
• Flag retention, expansion, or campaign enhancement opportunities

Team & Company Contribution

• Follow documented processes, standards, and Service Level Agreements
• Participate in team meetings, trainings, and continuous improvement
• Contribute ideas to improve execution efficiency and campaign quality
• Uphold company values and professional standards at all times

Qualifications

• Experience executing email and SMS marketing campaigns
• Strong copywriting skills for marketing and lifecycle campaigns
• Hands-on experience with GoHighLevel or similar CRM/marketing platforms
• Comfortable building workflows, forms, tags, custom fields, and basic funnels
• Strong attention to detail and QA mindset
• Clear written and verbal communication skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Comfortable working independently in a remote, results-driven environment

Measures of Success

Success in this role is measured by results and reliability.

• Campaigns launched accurately and on time with minimal revisions
• Client satisfaction, retention, and trust
• Campaign performance and engagement metrics
• Clean, consistent task and documentation management in ClickUp
• Ability to manage accounts independently with minimal oversight
• Proactive execution improvements and optimization suggestions

Work Hours & Compensation

• Part-time position (20–30 hours per week to start, with room to grow)
• Fully remote
• Availability during standard business hours (EST) required
• Paid Holidays and PTO available 
• Pay range: $20–$30/hour, based on experience and execution ability
• Performance-based bonuses and growth opportunities available