Wayne Media Group Google Ads Strategist Brighton, MI · Full time Company website

Apply for Google Ads Strategist

Key Responsibilities:

• Develop comprehensive Google Ads strategies aligned with business goals and target audiences.
• Oversee the execution and optimization of campaigns across search, display, video, and shopping networks.
• Conduct in-depth market research and competitor analysis to inform campaign strategies.
• Collaborate with stakeholders to identify KPIs and design campaigns to achieve measurable results.
• Manage and allocate campaign budgets to maximize performance and ROI.
• Analyze campaign data and performance metrics to provide strategic recommendations and actionable insights.
• Stay current on Google Ads updates, industry trends, and innovations to enhance campaign effectiveness.
• Guide the creative development of ad assets, ensuring alignment with campaign objectives.
• Mentor team members or provide guidance to execution teams to maintain best practices in PPC management.

Qualifications:

• Extensive experience in Google Ads management and strategy development.
• Google Ads certification (Search, Display, Shopping, or Video) is strongly preferred.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Deep understanding of audience targeting, bidding strategies, and conversion optimization.
• Proficiency in tools such as Google Analytics, Google Tag Manager, and data visualization platforms.
• Exceptional communication and presentation skills for client or team collaboration.
• Demonstrated success in managing large-scale campaigns and achieving significant ROI.
• Ability to think critically, adapt to challenges, and execute with precision in a fast-paced environment.

You will not be considered for this position without a cover letter and resume.