Wayne Media Group's purpose is to build people and build companies. Our main verticals are Web, Video, Creative, Podcasting and Consulting. Our core values are: Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, and Adapt to Advance.

This is an in-office position in Brighton, MI. Applicants must currently reside within commuting distance. Applications from outside the local area will not be considered.

Who We Are

Wayne Media Group is a Brighton, Michigan-based digital marketing and creative services firm that operates on EOS (Entrepreneurial Operating System) principles. We are consultants first, specializing in web design, paid advertising, videography, podcasting, and social media strategy. We don’t chase trends; we build brands that endure.

Our Leadership Creed

At Wayne Media, we lead by two pillars: Family over Business and Employees Come First. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients.

Our Core Values

Our Core Values are non-negotiable. We hire, fire, review, and reward against them:

• Extreme Ownership: Everyone leads. All leaders are responsible for what goes on within their department.
• Treat Others Well: Treat everyone how you’d want to be treated (Luke 6:31).
• Do What You Say: Trust is built through action, not just words.
• Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
• Adapt to Advance: We don’t resist change; we innovate through it.

Roles & Responsibilities

In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:

Campaign Strategy and Management 

1. Develop and execute paid advertising strategies across Meta, Google, LinkedIn and other relevant platforms aligned to client goals and strategy developed by the Account Owner
2. Build and manage campaign structures, including audience targeting, ad sets, bidding strategy and budget allocation 
3. Own the full campaign lifecycle from initial setup and launch through ongoing optimization and reporting 
4. Translate client roadmaps and Account Owner direction into an actionable paid media strategy 

Optimization and Performance

Monitor campaign performance daily and make proactive optimizations to improve results 

1. Conduct regular A/B testing on creative, copy, audiences and landing pages to continually improve performance 
2. Identify underperforming campaigns early and bring recommended solutions (not just problems) to the Operations Director or Account Owners
3. Stay current on platform updates, algorithm changes and emerging paid media trends 

Reporting and Communication 

1. Build and maintain client-facing performance reports that go beyond the numbers and tell a clear story 
2. Contribute to scorecard metrics and roadmap updates in collaboration with the Account Owners
3. Clearly communicate campaign results, insights and next steps in both written updates and meetings when needed

Cross Departmental Collaboration 

1. Work closely with the Account Owners to ensure paid strategy aligns with the broader client strategy 
2. Coordinate with graphic designers, web designers and videographers  on ad creative and landing page needs
3. Submit creative requests clearly and with enough lead time to avoid bottlenecks 

GWC Alignment

To be successful in this role, the individual must:

• Get It: Deeply understand the role, the culture, and the Wayne Media way.
• Want It: Have the internal drive and passion to perform this role at a high level.
• Capacity: Have the mental, physical, and emotional time/skills to do the job well.

Skills & Qualifications

• Technical Proficiency
• Proficiency in Meta Ads Manager and Google Ads (campaign setup, optimization and troubleshooting)
• Strong understanding of conversion tracking, pixel setup and Google Tag Manager
• Familiarity with Google Analytics 4 and attribution modeling 
• Comfortable building reports in platform native tools
• Working knowledge of landing page best practices and how they impact paid performance 
• Education/Experience: 
• Education
• Bachelor’s degree in Marketing Communications, Business or related field preferred
• Equivalent experience in lieu of a degree is acceptable
• Experience 
• 2-4 years of hands-on paid advertising experience,  preferably agency side
• Demonstrated track record of managing paid campaigns with measurable results  
• Google Ads certification and/or Meta Blueprint certification preferred
• Experience managing multiple client accounts simultaneously

Personal Attributes

• Detail-Oriented: Maintains strong attention to layout, spacing, and consistency.
• Collaborative: Works well across teams and accepts feedback constructively.
• Proactive: Takes initiative to stay ahead on projects and seek clarity.

Benefits

• Healthcare, Dental, and Vision
• 401(k) with a 3% match
• Financial wellness planning program
• Paid maternity and paternity leave
• Hybrid flexibility (currently 2 remote workdays per week, subject to team and business needs)
• Paid Time Off (3 Weeks Starting, prorated based on start date)
• Summer Fridays (out at 2:30 PM)
• Christmas to New Year’s Break

If you do not provide a cover letter and resume your application will not be considered.