Wayne Media Group's purpose is to build people and build companies. Our main verticals are Web, Video, Creative, Podcasting and Consulting. Our core values are: Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, and Adapt to Advance.

Who We Are

Wayne Media Group is a Brighton, Michigan-based digital marketing and creative services firm that operates on EOS (Entrepreneurial Operating System) principles. We are consultants first, specializing in web design, paid advertising, videography, podcasting, and social media strategy. We don’t chase trends; we build brands that endure.

Our Leadership Creed

At Wayne Media, we lead by two pillars: Family over Business and Employees Come First. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients.

Our Core Values

Our Core Values are non-negotiable. We hire, fire, review, and reward against them:

• Extreme Ownership: Everyone leads. All leaders are responsible for what goes on within their department.
• Treat Others Well: Treat everyone how you’d want to be treated (Luke 6:31).
• Do What You Say: Trust is built through action, not just words.
• Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
• Adapt to Advance: We don’t resist change; we innovate through it.

Roles & Responsibilities

In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:

Client Strategy 

1. Serve as the strategic lead for assigned clients across all active marketing channels (paid media, web, social media, videography, podcasting, etc.)
2. Develop, maintain and present client roadmaps that align to business goals and evolve with performance data
3. Build and manage client scorecards (define meaningful KPIs, track progress and identify gaps)
4. Translate client goals into clear direction for execution teams across paid ads, social media, web and media

Client Communication and Relationship Management  

1. Own the client relationship day to day serving as the primary point of contact for strategic conversations 
2. Lead recurring client meetings, prepare agendas and deliver clear, confident strategy updates 
3. Proactively communicate wins, challenges and strategic pivots rather than waiting for clients to ask 
4. Manage client expectations around timelines, deliverables and scope 

Cross- Departmental Coordination 

1. Brief execution teams clearly and completely so work can begin without ambiguity
2. Quality control on all deliverables before they reach the client to ensure alignment with strategy and brand standards  

Reporting and Performance 

1. Review performance data regularly and translate it into strategic recommendations (not just reporting numbers but telling the story behind them)
2. Flag underperforming areas proactively and bring solution-oriented thinking to the Client Services Director 
3. Participate in weekly, monthly, or quarterly strategy meetings with clients

GWC Alignment

To be successful in this role, the individual must:

• Get It: Deeply understand the role, the culture, and the Wayne Media way.
• Want It: Have the internal drive and passion to perform this role at a high level.
• Capacity: Have the mental, physical, and emotional time/skills to do the job well.

Skills & Qualifications

Technical Proficiency

• Solid understanding of digital marketing channels (paid ads, social media, web, media) enough to set strategy and hold execution teams accountable
• Comfortable building and presenting reports, scorecards and roadmaps 
• Familiarity with project management tools for submitting and tracking cross- team requests  (Clickup, Asana, Monday, etc.)
• Experience with client facing presentation tools (Google slides, Canva, etc.)
• Working knowledge of analytics platforms (Google Analytics, Meta Business Suite or similar)
• Strong working knowledge of Google Workspace

Education/Experience: 

Education

• Bachelor’s degree in Marketing Communications, Business or related field preferred
• Equivalent experience in lieu of degree is acceptable

Experience 

• 2-3 years of experience in a digital marketing environment, preferably agency side
• Experience managing client relationships directly, not just supporting them 
• Demonstrated ability to develop and present marketing strategy, not just execute it
• Strong written and verbal communication skills; comfort in high-stakes client interactions

Personal Attributes

• Detail-Oriented: Maintains strong attention to layout, spacing, and consistency.
• Collaborative: Works well across teams and accepts feedback constructively.
• Proactive: Takes initiative to stay ahead on projects and seek clarity.

Benefits

• Healthcare, Dental, and Vision
• 401(k) with a 3% match
• Financial wellness planning program
• Paid maternity and paternity leave
• Paid Time Off (3 Weeks Starting, prorated based on start date)
• Summer Fridays (out at 2:30 PM)
• Christmas to New Year’s Break