WakeMakers Marketing Specialist Bend, OR · Full time Company website

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WakeMAKERS.com was started when two buddies in the wakeboard industry grew frustrated by the available options for equipping your boat with ballast. After a while, it became clear that they weren’t the only ones feeling this frustration. The duo set up shop in one of their garages and WakeMAKERS was started. Fast forward to today and WakeMAKERS has reached a place of prominence in the industry as the leading provider of accessories for towed watersports applications. No longer just your trusted ballast experts, WakeMAKERS has everything you need for a successful lake day. From ballast solutions to props, boards, and more, the team of product experts here are ready to help get you the products you need for maximum pleasure and enjoyment on your boat.

This role is responsible for executing key marketing initiatives while also ensuring our product catalog delivers a best-in-class shopping experience. The ideal candidate thrives in both creative and analytical environments, is highly organized, and takes pride in delivering high-quality work across multiple channels.

This is a hands-on execution role with ownership over two critical areas of the business:

Marketing Execution and Merchandising Excellence. As a Marketing Specialist at

WakeMAKERS, you will focus on two primary area:

Marketing

Execute and support marketing initiatives across all core channels to drive traffic, engagement, and revenue growth.

• Execute campaigns across email, paid search (SEM), organic search (SEO), social media, print, referral programs, and ambassador initiatives
• Coordinate campaign calendars and ensure timely deployment of all marketing efforts
• Monitor and report on key performance indicators (KPIs) across channels, identifying trends and opportunities for optimization
• Assist in content creation and campaign messaging aligned with brand voice and seasonal strategy
• Collaborate with internal teams to align marketing efforts with product launches, promotions, and inventory priorities

Merchandising

Own and continuously improve the quality and performance of the WakeMAKERS product catalog.

• Create and maintain product descriptions that are accurate, compelling, and SEO optimized
• Manage product imagery, ensuring consistency, quality, and completeness
• Build and enhance product detail pages with attribute blocks, content sections, and supporting media
• Maintain and improve product finder tools and filtering systems to enhance the customer shopping experience
• Ensure all product listings represent best-in-class standards for usability, clarity, and conversion
• Identify gaps or opportunities within the catalog and take initiative to improve them

WakeMAKERS Core Values

Customer: The entire reason we exist is because of our customers, everything we do is to

add value for them and offer a wow experience

Expert: We are the experts; whatever your position is, commit to excellence, and being an

expert in your field

Innovate: Be adaptable, open to change and creative in order to fill our halls with “firsts” that disrupt our industry

Improve: Have a passion for continuously improving all the time, and leave everything better than you found it

Community: Leave things better than you found them, in the community of WakeMAKERS, and our greater community as a whole

Integrity: Respect for all, integrity always, and a “do the right thing” approach are critical characteristics of working at WakeMAKERS

Key Responsibilities

• Be a problem solver to prevent fires. We don’t want to be firefighters, we want to be fire preventers
• Be committed to establishing standards and holding yourself and other team members accountable
• Practice Kaizen to make sure we are continually improving all processes
• Own all aspects of the product catalog and product merchandising, product attributes, image uploads and other product related content
• Assist in development and lead the implementation of long-term strategy for each of the top-level product categories based on the projected growth opportunities
• Work with Marketing and Purchasing teams to develop sell-through strategies for underperforming categories and SKUs
• Work with the Purchasing Team to expand the product offering in an efficient way throughout product categories
• Write unique and compelling copy that is optimized for SEO for all products in the catalog
• Collaborate with the Marketing and Purchasing Teams to create key media pieces (video, photos, resource section content) for top-selling SKUs in each product category
• Manage the company’s strategy, listing, promotion and performance on online marketplaces – e.g. Amazon, eBay
• Oversee product creation and product lifecycle management
• Optimize online navigation, search filters, product sorting rules and overall site presentation based on a data driven approach (click funnels, traffic, conversion, etc.)
• Optimize product sell-through using merchandising tactics to drive revenue and conversion growth
• Manage and optimize top performing landing pages and categories. Identify ways to improve the customer experience
• Prepare a monthly report on KPIs listed below; including analysis and proposing recommendations
• Ensure that all site product content is current, relevant, accurate, engaging and optimized for organic search
• Lead internal technology initiatives to make all aspects of merchandising easier and more efficient, including ownership of integrations and 3rd party resources
• Stay up-to-date with current and developing eCommerce merchandising trends, research and analyze the competitive landscape.

Skills

• Critical thinking: The ability to problem solve, prioritize and look at the big picture are critical.
• Team player: Integrate well with the team, be a cheerleader when needed, but also hold the team accountable.
• Work in a fast paced environment and maintain focus on priorities with constant distractions.
• Embrace Technology: We are a technology company, so being open, and comfortable utilizing technology solutions is critical.

Critical KPIs

• User Session Duration
• Sessions
• Conversion Rate
• Average Order Value
• Bounce Rate
• Products Added
• Catalog Size (active SKU Count)
• Best Sellers
• Slow Movers
• Pending Items
• Class Scorecards