Victory Energy Digital Marketing Specialist Remote · Full time Company website
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Victory Energy is a fast-growing residential solar organization operating across multiple states. As we scale, we are building our marketing function from the ground up — and this role is the foundation of that effort. The Marketing Specialist will be responsible for developing and executing a comprehensive marketing strategy that elevates the Victory Energy brand, generates qualified leads, and supports our sales organization. This is a high-ownership, high-impact role suited for a self-starter who thrives without a playbook, can build systems from scratch, and understands how to drive brand awareness and lead flow in the residential solar and clean energy space.

Description

Responsibilities:

Social Media Management & Development


  • Build and manage Victory Energy's presence across Instagram, Facebook, LinkedIn, and Google Business.
  • Develop and maintain a monthly content calendar that aligns with sales campaigns, seasonal trends, and company milestones
  • Create, schedule, and publish original content, including graphics, short-form video, reels, testimonials, and educational posts on solar savings and clean energy
  • Monitor comments, messages, and brand mentions — engage the audience in a timely and on-brand voice
  • Track follower growth, reach, engagement rates, and conversion metrics; report monthly insights to leadership
  • Research and leverage solar industry trends, competitor activity, and platform algorithm changes to continuously improve performance
  • Coordinate with field sales teams to gather customer success stories, project photos, and before/after content


Brand Building & Content Creation


  • Develop and maintain a consistent brand voice, visual identity, and messaging framework for Victory Energy
  • Design marketing collateral, including flyers, digital ads, pitch decks, event materials, and recruitment content using tools such as AI agents, Canva, or Adobe Creative Suite
  • Collaborate with leadership to craft messaging that communicates the value of residential solar — savings, sustainability, energy independence
  • Ensure all external-facing communications maintain brand consistency across digital and print channels


Digital Marketing & Lead Generation


  • Plan and execute paid social media advertising campaigns (Meta Ads, Google Ads, LinkedIn) to generate leads and build brand awareness
  • Build, manage, and optimize landing pages and lead capture forms to support the sales pipeline
  • Develop and deploy email marketing campaigns targeting prospective customers, existing clients, and referral partners
  • Oversee website content updates; coordinate with vendors or internal resources on SEO strategy and site performance
  • Track and analyze digital campaign ROI; make data-driven adjustments to maximize cost-per-lead efficiency


Sales Support & Cross-Functional Collaboration


  • Partner with the Sales and People Empowerment teams to develop recruiting content, sales tools, and onboarding materials
  • Create event marketing support for community outreach, campaigns, and trade shows as needed
  • Assist in developing promotional incentives and customer referral program marketing
  • Support executive communications, including company announcements, newsletters, and internal campaigns


Analytics & Reporting


  • Establish baseline marketing metrics and build a reporting cadence for social media, digital ads, and email performance
  • Provide monthly and quarterly marketing reports to leadership with actionable insights and recommendations
  • Use Google Analytics, Meta Business Suite, and similar platforms to track campaign performance.
  • Other duties as needed.


Qualifications:

Required


  • 2–4 years of marketing experience, preferably in solar, energy, home services, or a direct-to-consumer sales environment
  • Demonstrated hands-on experience managing social media accounts for a business (not just personal use) — must be able to provide portfolio or examples
  • Proficiency in graphic design tools such as Canva, Adobe Express, or Adobe Creative Suite
  • Working knowledge of Meta Business Suite, Google Ads, and email marketing platforms (Mailchimp, Constant Contact, or similar)
  • Strong copywriting skills — ability to write persuasive, on-brand content for different audiences and platforms
  • Ability to operate independently, prioritize multiple projects, and deliver results with minimal oversight
  • Analytical mindset — comfortable interpreting data and adjusting strategy based on performance metrics


Preferred


  • Experience in the residential solar, electrical, or clean energy industry
  • Familiarity with CRM platforms such as Salesforce or HubSpot
  • Video production or editing skills (Reels, TikTok, YouTube Shorts)
  • Experience building a marketing function in an early-stage or startup environment
  • Knowledge of basic SEO principles and WordPress or similar CMS platforms
  • Experience with Salesforce or solar-specific tools is a plus



Benefits:


  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Paid time off and holidays.
  • Opportunities for professional development and career advancement.


Apply for Digital Marketing Specialist