Vestright LLC Direct Response Marketing Director Scottsdale, AZ · Full time Company website
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Are you obsessed with funnel performance, conversion metrics, and squeezing every drop of ROI from your campaigns? Do you thrive in a fast-paced, entrepreneurial environment where you can make a massive impact? VestRight is looking for a Direct Response Marketer with deep experience in building, optimizing, and scaling high-ticket funnels. This is a unique opportunity to own execution while partnering closely with our VP of Marketing to shape and deploy strategies that move the needle. You’ll be both the architect and the builder, crafting strategies and executing the details from the top of the funnel to the bottom and at all stages of the customer lifecycle.

Description

What You’ll Be Doing

  • Build and optimize direct response funnels that convert cold traffic into booked calls and high-ticket sales 
  • Execute multi-step nurture sequences (email/SMS) and retargeting strategies that increase lead quality and show-up rates
  • Manage GoHighLevel systems and automations with precision (must have prior GHL, or equivalent CRM, experience)
  • Develop strategy for paid media campaigns across Meta, YouTube, Google, and more as well as manage ad or coordinate ad spend across platforms to ensure campaign profitability and performance
  • Analyze performance metrics and identify growth opportunities across the entire funnel
  • Optimize existing funnels through A/B testing, conversion tracking, and iterative experimentation
  • Plan and execute strategic launches for new funnels, ensuring seamless integration across platforms 
  • Collaborate with copywriters, designers, and video editors to create high-converting assets
  • Stay agile and responsive—pivoting quickly based on data and results
  • Own KPIs like CPL, CAC, and ROAS, completing daily, weekly and monthly reports. 
  • Responsible for driving monthly booked calls and optimizing each funnel step to meet goals


You’re a Fit If You

  • Have 3–5+ years of hands-on direct response marketing experience, ideally in the high-ticket info product or coaching space
  • Can build and optimize campaigns from end to end—strategy through execution
  • Are fluent in GoHighLevel, or equivalent CRM, and comfortable building automations, forms, triggers, and campaigns
  • Have experience with Meta Ads Manager, Google Ads Manager, Google Analytics, Google Suite, Canva and bonus points if you have experience with ActiveCampaign
  • Are willing to embrace and leverage AI to find efficiencies and speed to execution
  • Know how to scale ad strategies across Meta, YouTube, and Google with a clear eye on CAC, CPL, and ROAS
  • Live for metrics and performance dashboards—but also trust your marketing instincts
  • Move fast, take ownership, and don’t need to be micromanaged
  • Are a team player who communicates clearly and brings positive energy


Bonus Points For

  • Experience marketing virtual offers (online courses, masterminds, coaching programs)
  • Familiarity with Cody Bjugan or the land/real estate investing space
  • Copy chops—or at least knowing what good copy looks like


What You Can Expect

  • A high-impact role with room to grow—title and compensation will align with experience
  • A collaborative team that values initiative, results, and big ideas
  • A mission that matters—helping solve American’s housing shortage crisis

Compensation Package


  • Before applying, please watch this message from our founder: https://drive.google.com/file/d/1lRjf5RnYtHwys5C82UPgaZculWDKNLyx/view?usp=sharing
  • This is a full-time, in-office position based in our Scottsdale, AZ office.
  • Compensation: This role may be filled as either a Manager or Director, depending on experience. Compensation will be competitive and aligned with the final title and qualifications.
  • Benefits Package: Medical, Dental, Vision, Short-Term Disability, Long-Term Disability, Basic Life and AD&D, Voluntary Life and AD&D
  • 401(K) Plan + Employer Match
  • 9 Paid Holidays
  • PTO


Company

One of the great things about VestRight is that it was born out of a real, living, breathing land development company. Since 2002, Cody Bjugan has been actively putting together land deals with his land development company, Allied Development.


Allied is focused on creating diverse and successful communities throughout the US. Known for creating lasting communities and strong relationships; respected by landowners, clients, builders and community stakeholders, Allied Development’s honest and comprehensive approach gives each project the greatest assurance of success.


VestRight was founded in 2019 to help dispel the myths and show real estate entrepreneurs how to capitalize on the unprecedented demand for raw land with development potential and learn how to create life changing wealth in the process.


Since its founding, VestRight has trained hundreds of students how to successfully find off-market raw land with development potential and sell them to land-hungry homebuilders for 6-7 figures profit per deal, without needing motivated sellers, hardball negotiation or putting their own capital at risk.


Land development and investing is a “blue ocean” of opportunity and there is currently nobody else who is teaching the methods VestRight uses to create massive windfalls on every single deal. 


Allied Development was recognized as one of Inc. Best Workplaces 2024.


Apply for Direct Response Marketing Director