Valley Forge Coffee Reserve LLC Local Sales Representative Norristown, PA · Full time Company website

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Local Sales Representative 

Company: Valley Forge Coffee Reserve

Location: Greater Philadelphia Area

Position Type: Full-Time 

Who we are 

Valley Forge Coffee Reserve is the B2B supplier of draft nitro cold brew in Philly. We brew and deliver kegs to corporate offices, Reading Terminal Market, Boathouse Row, the clubhouse for the Phillies, and many more staples of in-person working culture in the city.

Here’s the situation

In the last years, demand for nitro cold brew in corporate working environments has outpaced our ability to handle it.

We need someone to own and close deals. That person is you!

What we care about 

VFCR prioritizes supporting local communities in Philly and beyond. All coffee brewed is sourced from fair trade, organic & specialty grade coffee farms across the world. We are a growing business in the emerging cold brew market, trending 750% growth year over year, creating an increasing impact on the craft coffee industry and in our beloved city of Philadelphia. Seeking hard working, accountable, empathetic and creative individuals to grow it with us. We create genuine and positive experiences in each client location through increased nitro cold brew coffee sales. Positivity makes better coffee and happy humans!

A portion of monthly proceeds are donated to Philabundance and help provide non-perishable food for local communities.

Job Summary

We are seeking a high-energy Local Sales Representative to drive growth for our premium nitro-infused cold brew coffee. You will be responsible for identifying and closing new B2B subscription accounts. These range from corporate offices and coworking spaces to cafes and restaurants. VFCR offers flexible weekly, bi-weekly, or monthly deliveries of our 5-gallon kegs. 

Key Responsibilities

• Business Development: Prospect and close new accounts within the assigned territory through cold calling, ai lead generation, networking, and site visits.
• Account Growth: Expand relationships with existing accounts to increase keg volume and ensure long-term retention. 
• Product Education: Conduct on-site coffee tastings and educate clients on the benefits of nitrogen-infused coffee and the operation of our tap systems.
• Market Analysis: Monitor local competitors, pricing trends, and new product developments to stay ahead in the regional market.
• Reporting: Maintain accurate records of sales activities, pipeline stages, and customer feedback in the company CRM. 

Qualifications & Skills

• Experience: 2+ years of B2B sales experience, preferably in the beverage, food service, or office coffee service (OCS) industry.
• Communication: Professional interpersonal and presentation skills with a "closer" mentality.
• Technical Aptitude: Ability to operate a sales crm, transport 3-gallon kegs (approx. 20 lbs) and basic knowledge of draught systems is a plus.
• Travel: Willingness to travel within the regional territory (up to 60%) with a valid driver’s license and clean record. Need personal vehicle
• Education: Degree in Business, Marketing, or a related field preferred but not required. 

Compensation

Base Salary: $37,500 

On-Target Earnings (OTE): $90,000

Structure: 40/60 Split (commission outpaces base pay at 100% quota)

Commission: Uncapped commission structure paid monthly

Perks: Accelerators for exceeding quota & infinite free nitro cold brew 

Hiring Process

• Application considered
• First Interview & brewery walk-through with Ian
• Secondary Interview & coffee tasting with Team
• Offer of Employment