Join us on a unique opportunity to upgrade our community at Upgrade Labs, Park City. Upgrade Labs is a luxury 360 wellness experience, where cutting-edge technology transforms clients—mind and body. Upgrade Labs PC offers state-of-the-art performance, recovery, and cognition training.

Position: Health, Fitness, Biohacking, and Performance Enhancement Coach

Location: 6030 Market St. Suite 135, Park City, Utah 84098

Job Type: Full-time

Who We Hire (Read This First)

Before experience, before resumes, two things decide if you are a fit:

• You are passionate about health and wellness and motivated by helping others. This role exists to help people upgrade their lives. If someone else's breakthrough is what gets you excited to come in, you belong here.
• You are kind and easy to get along with. Our team is a family, and we love our family. We hire for character and culture first, then teach the rest.

If both of those describe you, keep reading. If not, this is not the right fit, and that is okay.

Compensation & Paid Time Off

• $18.00 to $23.00 per hour depending on experience
• Potential for monthly commissions
• PTO (accrued based on time worked)

Upgrade Labs is… The world’s first Human Upgrade Center focused on helping clients recover faster, perform better, and feel more energized with science-backed services and an elevated, high-touch experience. We combine data, technology, and coaching so clients get measurable progress with a minimum effective dose.

Our Recovery and Performance Enhancement Coach will… This is a client-facing, consultative sales and coaching role for someone who thrives in a high-end spa, wellness center, med spa, or luxury fitness environment. You will deliver world-class hospitality while driving membership growth through tours, follow-up, and confident, ethical closing.

Be an energetic team member who will assist with running a one of a kind high-tech establishment to help clients upgrade their lives. Consistently deliver world-class service and foster positive customer satisfaction and loyalty at Upgrade Labs.

Key Responsibilities of the position

Sales and growth (primary focus)

• Convert walk-ins, tours, and leads into memberships and packages through a consultative, relationship-based sales approach.
• Deliver compelling tours that connect client goals to the right services and membership options, then confidently ask for the sale.
• Follow up with prospects by phone, text, and email, track outcomes, and move leads through the pipeline with urgency and warmth.
• Hit monthly sales and conversion goals, contribute to team targets, and participate in promotions and community events.
• Upsell and cross-sell appropriately: add-on services, package upgrades, retail, and referrals, always aligned to client outcomes.

Client experience and operations

• Serve as the first point of contact and create a premium, welcoming experience for members and guests.
• Provide high-level customer service and hospitality: check-ins, scheduling, and proactive issue resolution.
• Run clients safely through services after training and according to center standards.
• Manage the membership database: register new clients, process payments, and maintain accurate client notes.
• Handle register, merchandise, and membership transactions with attention to detail.
• Complete opening and closing procedures, hourly facility checks, and cleanliness and presentation standards.
• Uphold confidentiality, discretion, and a polished, high-end environment.

Who you are

• You are a strong closer with a service-first mindset: you love sales because you love helping people commit to themselves.
• You can hold confident conversations about price, value, and urgency without being pushy.
• You enjoy performance coaching culture and can speak credibly to health, fitness, and recovery goals.
• You are friendly, outgoing, and energetic, and you can build trust with anyone from athletes to high-performing executives.

Qualifications are:

• Able to work on site at the Park City Upgrade Labs center
• High-end clientele customer service experience
• The ability to prioritize and multi-task within a fast-paced environment
• Action oriented: initiate tasks and perform duties without direction
• Health and fitness enthusiast and/or biohacking fan
• Comfortable using a CRM or membership software, and willing to track leads, follow-ups, and sales results.
• Friendly, outgoing, and energetic personality – you can talk to anyone!
• Team-oriented and collaborative
• Ability to meet the physical requirements of the job including standing for up to 8 hours, occasionally sitting, walking, kneeling, and reaching, lifting or moving up to 25 pounds

Strongly preferred (what we are prioritizing right now)

• Proven sales experience in a luxury spa, med spa, wellness center, boutique gym, or similar high-end service business, including memberships and packages.
• Experience with personal training or a personal trainer background, or experience selling personal training packages, fitness coaching, or premium training programs.
• Comfort coaching clients on basic fitness and recovery habits in a way that supports retention and long-term results.

Does this describe you:

• You can combine hospitality, coaching energy, and sales skill into one smooth client experience.
• You take ownership of outcomes and follow up until the client has a clear next step. You want a role where performance matters, and your commissions reflect your impact.
• You believe in upgrading yourself and helping others do the same, smarter not harder.