Undergrads, LLC Marketing Manager Charlotte, NC · Full time

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Undergrads is a rapidly growing startup based in Charlotte, NC, experiencing 300% growth over the last two years with no signs of slowing down. Founded in 2017 by two college students seeking ways to make ends meet while balancing classes, giving back to students is at the heart of our business. Undergrads is a marketplace that connects students with employers offering flexible work opportunities in their area. Our mission is to empower students. We provide businesses with staffing from a reliable and hardworking student population while giving college undergrads the opportunity to work flexibly around their class schedule. There are thousands of students on the Undergrads platform covering 50 universities across Florida, North Carolina, South Carolina, and Texas. We have audacious goals and plan to become a national brand by 2025. Our company culture is pivotal to who we are – we are relaxed and non-corporate. Although we like to have a good time, we don’t sleep on hard work. Each team member is critical to our success and puts in the effort every day. That means that your success is directly translated into company success. Learn more about us at www.undergrads.com or www.linkedin.com/company/undergrads.

The Marketing Manager will nurture the company brand through various forms of media, creating marketing campaigns to increase awareness and reach, and generating publicity from press releases and community events.

IN THIS ROLE YOU WILL:

• Create and implement marketing plans that align the creative direction of the organization with company strategy
• Develop and manage online presence for the Undergrads’ brand through internal and external websites, blogs, social media channels, and other online platforms
• Incorporate traditional and online marketing techniques to attract a student population
• Work with the media, vendors, contractors, and advertising agencies to increase Undergrads’ reach
• Plan and direct the creation of marketing materials that will enhance the public image of Undergrads
• Coordinate publicity events such as fundraisers, community events, or social gatherings
• Organize and sponsor press releases and respond to media inquiries
• Develop and measure the success of marketing campaigns by analyzing KPI’s, student feedback, and any other factors that indicate whether objectives were met

DESIRED REQUIREMENTS:

• Bachelor’s Degree in Marketing
• 2-3 years of experience in a similar role; prior work with a known “lifestyle” brand a strong plus
• Proficient with social media marketing, preferably Tik Tok, Snapchat, and Instagram
• Experience with managing a team of vendors (design, copywriting, etc.)
• Strong written and verbal communication skills
• Ability to balance creative thinking with an analytical mind

BENEFITS INCLUDE:

• Subsidized medical, dental, and vision insurances
• 401k
• 8 paid holidays
• Paid Time Off (PTO)
• Flexible and relaxed environment