Truthset, Inc.
Partnership Manager: Marketplace & Audience Partnerships
New York, NY
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Remote
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Full time
Strategic Partnerships Manager to lead demand generation
About Truthset, Inc.
Description
About Truthset
Truthset is a data accuracy company. We help brands, agencies, and platforms understand how accurate their audience data really is and activate against identities they can actually trust. Our Data Ratings (DRA) system provides independent, third-party accuracy scores for audience data, and our Truth Scores deliver identity-level signals that power smarter targeting, better measurement, and more confident media decisions.
About the Role
We're looking for a driven, strategic Partnerships Manager to lead demand generation efforts for Truthset's data marketplace presence and Data Rated audience products. This is a key commercial role on a lean, high-velocity team; you'll own top-of-funnel pipeline development while working closely with Senior Partnership Leadership to move deals forward across agencies, brands, and platforms.
This role is ideal for someone with a solid foundation in adtech, martech, or data sales who's ready to step into a more ownership-oriented position and help shape how Truthset goes to market at scale.
What You'll Do
- Own and drive outbound pipeline development across agency holding companies, independent agencies, brands, DSPs, and data partners
- Lead demand generation strategy for Truthset's marketplace integrations and Data Rated audience products
- Identify, research, and engage key decision-makers and champions across target accounts
- Craft and execute tailored outreach sequences across with messaging that connects Truthset's accuracy story to real buyer pain points
- Qualify and advance opportunities through the funnel, partnering closely with senior Partnerships leads on discovery, deal progression, and close
- Own deal creation from beginning to end, driving opportunities through the full sales cycle from prospecting to close
- Maintain pipeline hygiene and accurate forecasting in HubSpot; contribute to reporting and deal reviews
- Develop a strong point of view on the competitive and partner landscape- identity, data quality, audience targeting, and measurement
- Support preparation of partner-facing materials, proposals, and presentations
- Over time, help build out SDR processes and playbooks to scale demand generation efforts
What We're Looking For
- 3–5 years of experience in sales, business development, or partnerships,preferably in adtech, martech, or data audience solutions
- Proven track record of building pipeline and hitting targets in an outbound or consultative sales environment
- Deep familiarity with the programmatic and data ecosystem such as DSPs, DMPs, data marketplaces, identity resolution, or audience activation
- Strong communicator with the ability to translate complex data concepts into clear, compelling value propositions
- Self-starter who thrives in a fast-moving, resource-efficient environment with high ownership expectations
- Proficient in HubSpot or comparable CRM; comfortable with LinkedIn Sales Navigator and modern prospecting tools
- Collaborative-someone who wants to win as a team
Bonus Points
- Experience selling into agency holding companies or COE teams
- Familiarity with data accuracy, data quality scoring, or identity verification concepts
- Background at a data company, identity provider, or measurement platform
- Experience building or refining outbound sales processes from the ground up
Compensation
- Base Salary: $120,000 — $140,000
- OTE (On-Target Earnings): Up to $200,000
- Competitive benefits package
- Equity consideration based on experience
Why Truthset
- Work at the forefront of data accuracy and identity
- High visibility role with direct access to senior leadership and real ownership from day one
- Collaborative, low-ego culture with room to grow into a team-building capacity
- Competitive compensation, commission structure, and benefits
Salary
$120,000 - $200,000 per year