The Wrap News, Inc. Marketing and Enterprise Account Analyst Los Angeles, CA · Full time Company website

Apply for Marketing and Enterprise Account Analyst

TheWrap is the leading, authoritative digital news organization covering the business of entertainment and media. Founded by award-winning journalist Sharon Waxman in 2009, TheWrap is the only independently owned Hollywood trade, serving as a reliable and trusted source of breaking news, investigative reporting, expert analysis, exhaustive awards season coverage and in-depth features for over a decade.

Essential Functions: 

WrapPRO Subscriptions

• Sales Support: Partner with leadership on new enterprise prospecting and outreach. Prep materials, research accounts, and support deal execution on inbound and outbound opportunities.
• Onboarding & Activation: Ensure every new enterprise account goes live cleanly, with all seats activated, key stakeholders oriented, and newsletters configured.
• Engagement & Retention: Monitor accounts, identify underutilization, and proactively intervene before churn becomes a risk.
• Renewals: Own the renewal calendar. Drive on-time renewals with documented value and usage evidence. Handle negotiation and escalation with support from leadership.
• Expansion: Identify upgrade and upsell opportunities: more seats, adjacent teams, sister companies. Build a referral motion from individual PRO subscribers into enterprise accounts.

Marketing

• Support and ideate on marketing campaigns across digital, email, social, and on-site activations.
• Work closely with the team to understand client and partner needs and create marketing decks, one-sheets, and custom materials to support sales efforts.
• Collaborate on sponsorship positioning, brand integrations, and go-to-market materials.
• Help ideate and develop creative concepts tied to entertainment, culture, and industry trends.
• Assist with other ad hoc marketing initiatives as needed.

Accountability/Supervision:  Reports directly to Marketing VP

Working Conditions:  40 hours/week – full time. 4 days in our West L.A. office, 1 day remote.

Required:

• At least 4 years of experience in marketing, brand, or communications
• Excellent presentation and deck-building skills (Canva / Google Slides)
• Solid understanding of fundamental marketing principles including online/digital, product development
• Accuracy and attention to detail is essential
• Excellent communication skills, both oral and written, to interface with internal staff, vendors and clients
• Strong project management skills with the ability to juggle multiple initiatives simultaneously