The Who We Are Project Marketing and Publishing Manager Remote · Full time Company website

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The Who We Are Project is a nonprofit media organization founded by attorney and racial justice advocate Jeffery Robinson, inspired by the transformative impact of the award-winning documentary film Who We Are: A Chronicle of Racism in America. Our mission is to expose the role of anti-Black racism and white supremacy in U.S. history, empowering people and institutions to confront this history and act toward a more just future. Education is at the core of our work. Four hundred years after the first enslaved Africans were brought to what would become the United States, the legacy of white supremacy endures. Not because the truth doesn't exist, but because it has never been made fully accessible, understood, or applied. Through engaging multimedia production, impactful learning events, and collaboration with partners, we make accessible the histories that have been overlooked, distorted, or actively erased. What sets us apart is both our foundation and our ambition. We are rooted in rigorous historical scholarship and anchored by a body of work that has already moved audiences, sparked dialogue, and shifted perspectives at scale. And we are just getting started. We are building toward a new era of engagement, one that meets people where they are: in classrooms and lecture halls, in living rooms and family conversations, in boardrooms and houses of worship, and in popular culture. We are developing innovative media, storytelling formats, and partnerships designed to make the truth of this history impossible to ignore, wherever people are. We are also doing this work at a moment when it has never mattered more. At a time when the history of anti-Black racism is being actively suppressed, distorted, and erased from public life, The Who We Are Project stands as a counterforce, committed to truth, driven by urgency, and building toward lasting cultural change.

MARKETING AND PUBLISHING MANAGER

Location: Remote (main office is in Seattle, WA)  

Reports To: Managing Director  

Annual Salary Range: $95k-$115k

Status: Exempt, 40 hours per week (generally) 

The Who We Are Project: www.thewhoweareproject.org  

About Us

The Who We Are Project is a nonprofit media organization founded by attorney and racial justice advocate Jeffery Robinson, inspired by the transformative impact of the award-winning documentary film Who We Are: A Chronicle of Racism in America. Our mission is to expose the role of anti-Black racism and white supremacy in U.S. history — empowering people and institutions to confront this history and act toward a more just future. 

Education is at the core of our work. Four hundred years after the first enslaved Africans were brought to what would become the United States, the legacy of white supremacy endures, not because the truth doesn't exist, but because it has never been made fully accessible, understood, or applied. Through engaging multi-media production, impactful learning events, and collaboration with partners, we make accessible the histories that have been overlooked, distorted, or actively erased.

As a nonprofit, we are focused on expanding our reach and deepening our impact in service of this essential mission. By joining our team, you will contribute to shaping a future where education, equity, and justice pave the way for lasting change.

Position Summary: Drive the Digital Mission

The Marketing & Publishing Manager is an individual contributor role responsible for leading the digital presence, audience growth, and marketing strategy of The Who We Are Project. Reporting to the Managing Director, and working under the creative direction of the Content Director, they will own the full arc of The Project's digital marketing work, including platform operations, editorial execution, paid media, and performance analysis.

As a champion of The Who We Are Project's mission, the Marketing & Publishing Manager will drive content strategy across platforms, lead paid social campaigns, and translate performance data into actionable insights that shape how The Project shows up in the world. With a primary focus on editorial content marketing, they will collaborate closely with programs, development, and production teams to ensure our digital channels reflect the depth and urgency of our work.

This role is the first dedicated marketing hire at The Project, a foundational position with clear reporting lines and real organizational influence. As the department grows, this person will have the opportunity to shape its structure, culture, and standards from the ground up, while supporting the broader needs of the organization across functions.

This is a unique opportunity to drive the digital voice of a nonprofit at the forefront of racial justice, historical truth-telling, and public education. The ideal candidate is a collaborative, mission-aligned practitioner with deep experience in digital marketing, a sharp editorial eye, and a genuine commitment to the communities The Project serves.

This role requires occasional travel, estimated at once per quarter, to support organizational activities.

Compensation:

The salary range for this position is $95,000-$115,000 annually, depending on experience. We offer a competitive benefits package including health coverage and unlimited paid time off coordinated with the Managing Director. 

Key Responsibilities

Publishing & Digital Operations (50%)

• Digital platforms management: Customize, publish, and maintain relevant content across The Project's Squarespace website and Substack platform, ensuring quality, consistency, and accessibility for users.
• Social media platform management: Own the scheduling and distribution of social media marketing materials across all channels: social platforms, website, and email campaigns. Daily posts to Instagram stories, Substack Notes, and AMAs. Work closely with the Content Director to recommend emerging trending topics, formats, and strategies. Flag issues proactively.
• Editorial record keeping and reporting: Maintain all tracking of production and publishing in the editorial and production calendars.
• Data entry and directory management: Maintain and update The Project's contributor directory and form-based integrations across platforms, ensuring accuracy and operational integrity.

Marketing & Growth (50%)

• Marketing analytics and reporting:  Generate regular marketing and engagement reports; analyze performance data and drive team discussions on insights and next steps, translating data into clear strategic recommendations.
• Paid social advertising: Own the setup, monitoring, and optimization of paid social media ads; regularly test creative, audiences, and copy, and customize by platform and channel. Boost high-performing content to increase engagement.
• SEO & GEO optimization. Ensure all published content is optimized for search and generative engine visibility — including metadata, tagging, and structural best practices — to maximize discoverability and extend the reach of TWWAP's editorial work.
• Content performance optimization: Track post performance across platforms and lead strategy adjustments to support audience growth and retention.
• Campaign leadership: Lead the execution and tracking of marketing and engagement campaigns across digital channels, from concept through reporting.
• Cross-team collaboration: Partner with programs, development, production, and other teams to align messaging, campaigns, and reporting — serving as the marketing authority in cross-functional conversations.

Qualifications

Required

• Bachelor’s Degree, or possess equivalent experience in lieu of a degree.
• 4+ years of experience in a marketing, publishing, or digital communications role, ideally within a nonprofit, media, communications, or mission-driven organization, with a proven track record in or supporting start-up or hypergrowth environments.
• Demonstrated track record of ownership and increasing responsibility across digital marketing functions.
• Proven ability to manage paid social campaigns and make performance-based decisions independently.
• Ability to market across diverse audiences — including corporations, cultural brands, educational institutions, and general consumers — adapting tone, messaging, and strategy by context.
• Proficiency with Hootsuite (or similar content scheduling tools), Mailchimp, Squarespace, Meta Business Suite, Substack, Linktree, and Google Analytics.
• Equally energized by big-picture strategy and the granular, hands-on work of analytics — someone who finds as much satisfaction in digging through performance data as they do in shaping the campaigns that generate it.
• Entrepreneurial mindset with the ability to navigate start-up challenges, drive innovation, and implement strategic solutions.
• Strong written communication, editorial judgment, and the ability to manage multiple projects simultaneously.
• Deep commitment to diversity, equity, and inclusion, with the ability to engage and connect with diverse communities while respecting cultural differences and perspectives..

Preferred

• Working knowledge of Canva, CapCut, or comparable design and video tools.

HOW TO APPLY  

To be considered, please complete an application on our Gusto page and submit your resume and cover letter.

In your cover letter, we encourage you to answer one or more of the following:

1. Mission + craft: Describe a campaign or piece of content you led that required you to communicate a complex or sensitive subject to a broad audience. What was your approach and what did you learn?
2. Audience range: Tell us about a time you had to market the same message to fundamentally different audiences — say, a corporation and a community organization. How did you approach it?
3. Analytics + strategy: Walk us through how you've used performance data to change course on a campaign or channel strategy. What did the data tell you, and what did you do with it?
4. Mission alignment: What draws you to this work specifically, and how has your commitment to racial equity shown up in your professional life?

Applications are due by June 5, 2026. Early submissions are encouraged, as candidates will be reviewed on a rolling basis.

The Who We Are Project (The Project) is committed to providing equal employment opportunities (EEO) to all employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or genetic information. In addition to complying with federal law, The Project adheres to all applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.