The Ridge Paid Media Associate Remote · Full time

Apply for Paid Media Associate

Overview

• Working with our Paid Media Director to manage our ad spend across social channels on an ongoing basis
• Ideate, experiment, and analyze paid media performance across Facebook, Instagram, Snapchat, TikTok, YouTube.

Key Tasks & Behaviors

• Analyze campaign performance in domestic and international accounts in order to find opportunities for improvement
• Collaborate with our performance creative team to find new opportunities for growth across YouTube, Snapchat, Twitter, & Facebook.
• Observe social trends to identify potential optimizations across channels
• Optimize campaign bids/budgets to maximize scale and efficiency on a daily basis
• Develop hypothesis and propose new testing opportunities to the paid media team