The Ridge Director of CRM & Lifecycle Marketing Remote · Full time

Come boost our LTV!

Description

Overview


  • Director of CRM & Lifecycle Marketing will oversee customer retention and LTV optimization across key channels (email marketing, sms, & direct mail).
  • Key workflows will be identifying, testing, and implementing key optimizations around segmentation and offer testing


Key Tasks & Behaviors


  • Own the brand content calendar and creative production process: creative briefs, planning, scheduling, and deployment
  • Track and analyze campaign and flow performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, and quarterly)
  • Work cross-functionally with brand, product, growth and customer success to ensure that final outputs are strategically aligned
  • Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture existing customers
  • Maintain a deep understanding of CRM best practices, technology, and trends to react to new insights and behavior shifts


Salary

$70,000 - $120,000 per year