The Ridge Director of CRM & Lifecycle Marketing Remote · Full time

Apply for Director of CRM & Lifecycle Marketing

Overview

• Director of CRM & Lifecycle Marketing will oversee customer retention and LTV optimization across key channels (email marketing, sms, & direct mail).
• Key workflows will be identifying, testing, and implementing key optimizations around segmentation and offer testing

Key Tasks & Behaviors

• Own the brand content calendar and creative production process: creative briefs, planning, scheduling, and deployment
• Track and analyze campaign and flow performance and provide actionable items to test and improve main KPIs on a period basis (weekly, monthly, and quarterly)
• Work cross-functionally with brand, product, growth and customer success to ensure that final outputs are strategically aligned
• Leverage testing, segmentation, classification, and behavioral targeting to maximize engagement and nurture existing customers
• Maintain a deep understanding of CRM best practices, technology, and trends to react to new insights and behavior shifts

To ensure your application is review, please complete the following form: https://tally.so/r/wM12Dp