The Pollination Project Foundation provides seed funding for people who are driving transformational change in their communities, cultures and countries. We believe in the transformative potential of local change-makers. Our mission is to empower individuals to drive positive change in their communities, cultures, and countries through seed funding.

Director of Social Media Production

Overseeing social media across a growing network of movement leaders

ABOUT THE RESONANCE NETWORK

The Resonance Network (TRN) helps leaders of the anti-factory farming movement become influential voices in their own right. Instead of renting reach through paid influencers, we give trusted advocates dedicated social support to build audiences they actually own. We started with a five-leader pilot and we're growing toward a fifteen-leader cohort. This role is the operational core that makes that growth work.

Here's how the program works: we pair each movement leader with a dedicated social media manager and editor who turn that leader's expertise into content that reaches real audiences, grows their following, and converts online influence into real-world impact. It's high-touch support, built around each individual leader.

As we grow, we need someone to oversee the social media managers, hold a high quality bar across every leader's channels, and make sure the whole program is producing strong, consistent work. That's this role.

We're looking for a social media savant — someone who lives on these platforms, feels a trend before it breaks, and knows what travels and why. You set the standard for the team of social media managers, give them creative direction and expertise, and keep quality high across every leader. You won't be writing each leader's day-to-day posts, and you won't be micromanaging, but you are the person responsible for how good the program's social output is and for the team that produces it.

TRN is a nonprofit program of The Pollination Project Foundation, in partnership with We Are Impactors. Learn more at theresonancenetwork.org.

WHAT YOU'LL OWN

• Oversee the social media managers. Manage the per-leader social media managers and editors: set the standard, give creative direction and expertise where it helps, and keep quality high across every leader. They handle the day-to-day posting; you manage the people and the bar, and you keep the work sharp and consistent as we grow.
• Eyes on every leader. Monitor content and performance across all the leaders. Notice when a leader has gone quiet and re-engage them. Catch the moments worth jumping on, a breaking news cycle, a trend, a coordinated campaign, and align the leaders with them.
• Turn online influence into offline impact. This is the whole point: attention only matters if it changes something in the real world. Keep the work aimed at outcomes that count, advocacy actions, policy and corporate wins, fundraising, real behavior change, not just views, likes, and follower counts. Stay close to which audiences each leader is reaching and whether that reach is actually moving them to act.
• Pull the reporting. Use our social media tools to download and organize performance reports across the leaders, so the program can see what's working. We're onboarding these tools now, and you'll be the one running them.
• Share our learnings. Work with the Program Director to put together reports and articles sharing our cohort trends and analysis with the broader anti-factory farming movement.
• Run the social media tools. Onboard the social media managers onto our tools and oversee how they’re used day to day, across publishing, scheduling, analytics, and the AI tools the team works with.
• Make content yourself. Contribute content creation and light editing, covering some per-leader support directly. You're hands-on, not just a manager.
• Trend analysis. Keep up an ongoing read on AI tools, social platform mechanics, and emerging content patterns, then share learnings and communicate trends across the team and among the cohort.

YOU'RE A GREAT FIT IF

• You live and breathe social. You’re fluent across Instagram, LinkedIn, TikTok, X, Substack, and Bluesky. You feel a trend before it peaks and you know in your gut why a format travels on one platform and dies on another.
• You have 7+ years of social media experience at great places. You’ve sharpened your craft at a respected agency, a major brand, or a high-profile organization.
• You have strong management skills, demonstrated over at least a 5-year period. You’ve led social media managers or content creators. You’ve managed people, not just channels.
• You’ve made content yourself. You’ve been a creator or a hands-on content producer, so you know the work from the inside and can give real creative direction.
• You can show big numbers and real-world impact. You’ve grown accounts and content with results to prove it, and not just reach and engagement. Real outcomes: sales, signups, fundraising, campaign wins, measurable movement on the things that mattered. Bring the metrics that tell the story.
• You have strong short-form video instincts and can edit, not just direct.
• You stay on top of the details. You can hold a steady cadence across a growing group of leaders and the team supporting them, and you catch problems early.
• You’re comfortable with data. You can read a dashboard, pull the numbers, and turn them into the next move.
• You use tech and AI to scale yourself. You reach for the tool that removes the busywork.
• You’re good with people who are busy and high-profile. You can coach a movement leader or an executive director with patience and judgment, and you have a strong sense for reputational risk.
• You care about animals and the mission. This work is hard, and the people who do it well actually care to their core.

HOW THE ROLE FITS

You'll report into our Executive Director. A few things sit deliberately outside this role so you can focus: each leader's voice and craft stays with their per-leader social media manager; cohort-wide deep data analysis will sit with a dedicated Data Analyst; budget and contractor HR sit with Operations; and overall strategic direction sits with the Program Director. Your focus is the social media work and the team producing it, and it's a deep role.

THE ROLE AT A GLANCE

$108,000 / year   ·   32-40 hours / week   ·   Remote (US)

A senior role with real ownership and direct access to the data. Remote, with availability across Eastern and Pacific working hours. This is a full-time employee role (W-2, benefits-eligible), ongoing and funded by a two-year grant, starting with a three-month paid trial. It's the role that lets a growing cohort of movement leaders run with a small, focused team. We will close this application on September 6th and even if you are the best fit, you may not hear from us until early to mid-September.

HOW TO APPLY

Tell us a story about yourself. We'd rather read something real than a formal cover letter. Then share links to the accounts and content you've grown, with the numbers and real-world impact behind them.

Resonance is a nonprofit and an equal-opportunity workplace. We welcome applicants of every background and especially encourage people from communities underrepresented in this work to apply.

About The Pollination Project

The Pollination Project Foundation provides seed funding for people who are driving transformational change in their communities, cultures and countries. We believe in the transformative potential of local change-makers. Our mission is to empower individuals to drive positive change in their communities, cultures, and countries through seed funding.

theresonancenetwork.org   ·   A nonprofit program of The Pollination Project Foundation in partnership with We Are Impactors