The Gospel Coalition Director of Marketing Remote · Full time Company website

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The Gospel Coalition exists to connect the contemporary Church to the ancient Gospel. We do this by providing vital resources and support to church leaders, ensuring they are equipped to faithfully serve their communities. By listening to their needs and delivering expert resources, we strengthen the foundation of pastoral work across the globe. We are an organization rooted in the local church, and we find joy in helping the church at large.

Reports to: VP of Operations

Status: Full-Time / Remote

Qualifications, Experience and Skills

• 7+ years of experience in marketing strategy, lifecycle/funnel marketing, or campaign management, preferably in a nonprofit or mission-driven organization
• Exceptional writing and messaging ability, with the judgment to direct and refine the work of other writers
• Proven experience building campaign briefs and leading teams or cross-functional projects
• Fluency with email marketing platforms (HubSpot preferred), segmentation, and A/B testing
• Strong creative judgment: able to generate original campaign ideas and evaluate which will work
• Background experience in social media strategy
• Working Genius strengths in Invention and Discernment strongly preferred
• Clear, professional written and verbal communication skills across diverse teams and stakeholders
• Working knowledge on the use of LLMs and technology that would help the day-to-day operations
• Alignment with TGC’s theological commitments, mission, and values, and a demonstrated ability to work within a gospel-centered organizational culture

Responsibilities

Marketing Strategy 

• Own and continually refine TGC’s end-to-end marketing funnel: awareness, engagement, subscription, event participation, and donor investment.
• Map and optimize audience journeys across email, web, social, podcast, events, and publishing touchpoints.
• Define segmentation and lifecycle strategy, including automated email journeys and audience personas.
• Set measurable goals for each funnel stage and review performance with the team to inform adaptive planning.
• Translate organizational priorities — editorial, events, publishing, and women’s initiatives into an integrated marketing roadmap.
• Stay up to date on the latest technology trends, strategies, and new methods to reach our audiences. 
• Strategize and steward TGC’s brand and voice. 

Major Campaign Architecture & Creative Briefs 

• Work with departments across TGC—editorial, events, publishing, women’s initiatives, and development—to creatively design integrated campaigns for events, content, books, and fundraising initiatives.
• Write clear, complete campaign briefs that define audience, message, channels, deliverables, timeline, and success metrics.
• Delegate briefs to the Marketing Specialist, Marketing Coordinator, and production team with the context they need to execute with excellence.
• Review campaign results and capture learnings that sharpen the next brief.

Team Leadership 

• Lead, mentor, and manage the Marketing Specialist and Marketing Coordinator, playing to each person’s strengths.
• Direct and prioritize the production team’s marketing workflow, ensuring design and multimedia requests are well-briefed and on schedule.
• Run the team’s planning rhythms: campaign kickoffs, weekly priorities, and retrospectives.
• Manage the marketing budget and spending allocations in partnership with the VP of Operations.
• Collaborate cross-functionally with the Editorial Team, Events Team, Development Team, Women’s Initiatives Team, and Social Media Manager.

Expectations

• Work 40 hrs per week.
• Attend all staff and department meetings as scheduled.
• Uphold TGC’s core values, theological commitments, and tone in every interaction.
• Approach all work with a posture of service—helping TGC steward its creative resources for maximum gospel impact.
• Model servant leadership, reliability, integrity, humility, and operational excellence in a fast-moving environment.