The Anything Group LLC Paid Media Specialist Remote · Contractor Company website

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The Anything Group (TAG) was built by industry leaders to form a growth-focused organization rooted in emotive engagement, strategic creative and unparalleled management agency.
All our group of businesses are built together to ensure we deliver forward thinking expertise, client service, data analysis, and tailored strategies for our clients' revenue growth. We are proud to be among North America's highest revenuing digital marketing agencies, supporting large and small clients worldwide.

Our mission
TAG is on a mission to generate positive business with a positive impact. We partner with companies to meet their goals by providing exceptional customer service and innovative solutions to boost their return on marketing spend (ROAS) through emotive marketing, impactful engaging content and management solutions. This allows us to be the all-in-one agency that every client desires while empowering a culture to harness the talent, uniqueness and passion of our team to be a group of phenomenal individuals that are committed to making an impact on every part of every community we are a part of. We will achieve our goals of creating impactful engagement and exponential growth, by not just being leading experts, but by being a globally minded, respectful, compassionate, trustworthy and a company that is a joy to work with.

Our vision
Our vision is to be the top engagement agency, bringing our best every day with personalized approaches and outstanding quality for real emotive connections. We're a team of individuals who support and honor each other and our clients to strive for excellence.

Anything but ordinary | TAG along!

This role is responsible for planning, implementing, monitoring, and optimizing paid media campaigns across multiple digital platforms. It is a technical, analytical, and numbers-driven role focused on campaign execution, platform performance, and achieving the objectives defined for each client.

                         Department

Digital Marketing

The Anything Group LLC is a full-service digital, marketing, software development and provision, branding, website development and reputation agency, with a full in-house production and filming studio. TAG performs Emotive Engagement and Connection Marketing services across the hospitality, luxury brands and products, fashion, retail and streamed media worlds.

Mission & Responsibilities

• Plan campaign structures based on the strategy and objectives defined for each client.
• Create and set up advertising accounts.
• Build, launch, and manage campaigns across Google Ads, Meta, Cendyn (Metasearch), and Yelp.
• Implement campaigns across the corresponding advertising platforms.
• Set up and monitor campaign tracking, conversion tracking, and pixels.
• Monitor campaign performance and address technical or performance issues promptly.
• Execute ongoing optimizations to achieve the proposed objectives.
• Conduct A/B testing of ad creatives, audience targeting, bids, and budgets.
• Make budget adjustments and reallocate resources based on campaign performance.
• Utilize analytics tools to track and interpret campaign data.
• Translate raw platform metrics into actionable performance insights and technical recommendations for the Paid Media Manager.
• Work with the Paid Media Manager to ensure campaign execution is aligned with the client’s strategy and business objectives.
• Advise the Paid Media Manager on technical best practices and optimization opportunities.

Personal & Professional skills

• Experience managing campaigns across paid media platforms.
• Experience with PPC advertising platforms.
• Strong understanding of Google Ads and Meta.
• Familiarity with Cendyn (Metasearch) and Yelp is valued.
• Analytics and data interpretation.
• Campaign tracking and technical setup.
• Strong analytical and problem-solving skills.
• Attention to detail.
• Collaboration.
• Ability to manage multiple campaigns simultaneously.

Working conditions & Benefits

• Full-time, working from 9am – 5pm PST Monday to Friday.
• Remote work.
• 25 days of PTO per year.
• Internet, healthcare and gym monthly reimbursements.
• Christmas break (we close from Christmas to New Year’s).
• Birthday off (with gift included).