This role is responsible for leading the day-to-day execution of the marketing function across all TAG brands, ensuring strategic initiatives are translated into high-quality campaigns, content, and brand experiences. This role bridges strategy and operations, driving team performance, cross-functional collaboration, and scalable execution systems that support business growth.
Mission & Responsibilities
- Lead the execution of marketing initiatives across channels, ensuring campaigns, content, events, and partnerships are delivered on time and to a high standard.
- Oversee operational planning and coordination of marketing activities to create structure, accountability, and consistency across the team.
- Translate strategic priorities into actionable plans with clear ownership, timelines, and measurable outcomes.
- Support the implementation of brand strategy across all touchpoints, ensuring consistency in messaging, positioning, and visual identity.
- Manage campaign development and execution to strengthen market presence and drive audience engagement.
- Ensure all external communications align with brand standards and broader business objectives.
- Track, analyze, and optimize marketing performance against defined KPIs to deliver measurable business impact.
- Provide regular reporting and actionable insights on campaign effectiveness, operational efficiency, and growth opportunities.
- Use data-driven decision-making to continuously improve marketing outcomes and team productivity.
- Partner closely with Sales, Product, and Leadership teams to align marketing efforts with pipeline generation, product positioning, and company goals.
- Facilitate clear communication and cross-functional collaboration to maximize efficiency and business results.
- Lead and support the marketing team in daily operations, fostering accountability, collaboration, and continuous improvement.
- Build scalable processes, workflows, and systems that support sustainable growth.
- Identify capability gaps and contribute to team development and resource planning.
- Drive operational excellence through disciplined project management, improved workflows, and seamless coordination across functions.
Personal & Professional skills
- Strong proficiency in project management tools for planning and execution.
- Advanced use of CRM and sales enablement tools to align marketing with pipeline generation.
- Experience with email marketing and automation platforms.
- Strong command of analytics and reporting tools (e.g. Google Analytics, Looker Studio).
- Familiarity with content management systems (e.g. WordPress, Webflow).
- Working knowledge of SEO and digital performance tools.
- Competency in social media and scheduling tools.
- Ability to use design and creative collaboration tools.
- Comfort with AI-powered productivity tools.
- Operational mindset with excellent execution skills
- Strategic thinking with attention to detail
- Excellent communication and stakeholder management
- Strong understanding of branding, campaigns, and digital marketing
- Data-driven decision-making and analytical thinking
- Adaptability in fast-paced, evolving environments
- Problem-solving and process improvement orientation
- High level of professionalism and confidentiality
Working conditions & Benefits
- Full-time, working from 9am – 5pm PST Monday to Friday.
- Remote work.
- 25 days of PTO per year.
- Internet, healthcare and gym monthly reimbursements.
- Christmas break (we close from Christmas to New Year’s).
- Birthday off (with gift included).