The Anything Group LLC Brand Strategist Remote · Contractor Company website

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The Anything Group (TAG) was built by industry leaders to form a growth-focused organization rooted in emotive engagement, strategic creative and unparalleled management agency. All our group of businesses are built together to ensure we deliver forward thinking expertise, client service, data analysis, and tailored strategies for our clients' revenue growth. We are proud to be among North America's highest revenuing digital marketing agencies, supporting large and small clients worldwide. Our mission TAG is on a mission to generate positive business with a positive impact. We partner with companies to meet their goals by providing exceptional customer service and innovative solutions to boost their return on marketing spend (ROAS) through emotive marketing, impactful engaging content and management solutions. This allows us to be the all-in-one agency that every client desires while empowering a culture to harness the talent, uniqueness and passion of our team to be a group of phenomenal individuals that are committed to making an impact on every part of every community we are a part of. We will achieve our goals of creating impactful engagement and exponential growth, by not just being leading experts, but by being a globally minded, respectful, compassionate, trustworthy and a company that is a joy to work with. Our vision Our vision is to be the top engagement agency, bringing our best every day with personalized approaches and outstanding quality for real emotive connections. We're a team of individuals who support and honor each other and our clients to strive for excellence. Anything but ordinary | TAG along!

This role is responsible for developing and executing strategic brand initiatives that strengthen market positioning, enhance brand perception and drive business growth. The ideal candidate is a creative and analytical thinker with a deep understanding of branding, consumer behavior and storytelling, capable of translating business objectives into impactful brand strategies.

       Department

                         Brand Experience

The Anything Group LLC is a full-service digital, marketing, software development and provision, branding, website development and reputation agency, with a full in-house production and filming studio. TAG performs Emotive Engagement and Connection Marketing services across the hospitality, luxury brands and products, fashion, retail and streamed media worlds.

Mission & Responsibilities

• Develop comprehensive brand strategies aligned with business objectives and target audience needs.
• Conduct market research, competitor analysis and consumer insights to identify opportunities for brand growth and differentiation.
• Define brand positioning, messaging, value proposition, voice and tone across all communication channels.
• Develop brand architectures and strategic frameworks that ensure consistency across products, services and customer touchpoints.
• Create and maintain brand guidelines to ensure consistency in visual identity and messaging.
• Collaborate with Marketing, Creative, Sales and Product teams to integrate brand strategy into business initiatives.
• Develop strategic briefs that guide creative campaigns, content and brand activations.
• Monitor brand performance through KPIs, market trends and customer insights, recommending strategic improvements when necessary.
• Conduct brand audits and SWOT analyses to identify strengths, opportunities and competitive advantages.
• Support the development of marketing campaigns, brand launches and positioning initiatives.
• Present brand strategies, recommendations and performance reports to internal stakeholders and clients.
• Stay informed about branding trends, consumer behavior and emerging technologies to continuously evolve brand strategies.

Personal & Professional skills

• Hold a Bachelor's degree in Marketing, Communications, Branding, Business Administration or a related field.
• Have 3+ years of experience in Brand Strategy, Brand Management or Marketing Strategy.
• Demonstrate experience developing brand positioning, messaging frameworks and brand identity systems.
• Possess strong knowledge of consumer behavior, market research and competitive analysis.
• Demonstrate experience collaborating with creative, marketing and cross-functional teams.
• Possess excellent analytical, strategic thinking and problem-solving skills.
• Communicate fluently in English, both written and verbal.
• Demonstrate outstanding presentation, communication and stakeholder management abilities.
• Be highly organized and capable of managing multiple projects simultaneously in a remote environment.
• Experience working with project management platforms such as Asana, ClickUp or Monday.com is considered an advantage.
• Experience with hospitality, lifestyle, luxury or consumer brands is considered a plus.

Core Skills

• Brand Strategy
• Brand Positioning
• Brand Architecture
• Market Research
• Consumer Insights
• Competitive Analysis
• Brand Messaging
• Storytelling
• Brand Guidelines
• Marketing Strategy
• Project Management
• Stakeholder Management

Working conditions & Benefits

• Full-time, working from 9am – 5pm PST Monday to Friday.
• Remote work.
• 25 days of PTO per year.
• Internet, healthcare and gym monthly reimbursements.
• Christmas break (we close from Christmas to New Year’s).
• Birthday off (with gift included).