About the Role

In this role, you’ll help take videos from initial concept through production, brainstorming ideas, developing creative direction, writing compelling outlines and scripts, and collaborating with Producers to bring those ideas to life. You’ll also use audience insights, YouTube trends, and channel performance data to understand what’s working, identify new opportunities, and continuously strengthen our content.

The ideal candidate is equal parts creative storyteller and strategic thinker: someone who understands what makes YouTube content compelling, can turn an idea into a strong narrative, and is always looking for ways to make the next video better.

What You’ll Do

Creative Strategy & Development

• Brainstorm and pitch fresh, engaging video concepts that align with channel goals and resonate with our audience.
• Participate in weekly creative meetings, contributing ideas, insights, and feedback across projects.
• Use YouTube Analytics to evaluate key performance indicators including views, watch time, engagement, and audience retention.
• Use audience behavior and channel performance to help inform and evolve our creative strategy.

Writing & Storytelling

• Develop compelling video concepts into clear, engaging outlines and scripts.
• Build strong narratives, pacing, hooks, and story beats designed to keep audiences engaged.
• Quality-check final outlines and creative materials before filming to ensure the concept and story are production-ready.
• Collaborate with Producers to maintain the creative vision as projects move from development into production.

Production & Creative Quality

• Partner with Producers during production to ensure the intended creative vision, pacing, and storytelling come to life.
• Assist with shoots as needed to support the execution of creative concepts.
• Review creative assets, including graphics and thumbnails, and provide feedback to strengthen the final product.
• Review videos during the notes phase and provide clear, actionable creative feedback.
• Manage multiple projects simultaneously while keeping priorities, deadlines, and deliverables organized.

What We’re Looking For

• Strong creative instincts with exceptional writing and storytelling skills.
• A deep understanding of YouTube content, audience behavior, trends, and digital storytelling.
• Experience developing creative concepts and turning ideas into executable content.
• A strategic, data-informed mindset with the ability to use performance insights to improve future content.
• Strong collaboration and communication skills with the ability to work across Creative, Production, and Post-Production teams.
• Highly organized and comfortable managing multiple projects in a fast-paced environment.
• Adaptable, curious, and comfortable experimenting with new ideas and learning from both wins and misses.
• Strong attention to detail and commitment to delivering high-quality creative work.