TAG Strategies Advertising Manager Alexandria, VA · Full time

Apply for Advertising Manager

TAG Strategies is a fully-integrated consulting and marketing agency with cutting-edge strategies and a passion for winning. We take pride in being different from the competition. Guided by our three core principles - Authenticity, Creativity, and Consistency - we strive to break the mold and create unique programs for every client.

Your primary responsibilities will include:

Campaign Execution

• Build, launch, and manage digital advertising campaigns across platforms including Meta, Google Ads, YouTube, and programmatic DSPs.
• Implement campaign structures, audience targeting, tracking parameters, and creative rotations based on media plans developed by senior strategists.
• Monitor campaign pacing and budget delivery to ensure media plans execute as intended.

Performance Monitoring & Optimization

• Track campaign performance across key metrics.
• Identify optimization opportunities including bid adjustments, audience refinements, and creative testing.
• Support testing and experimentation across messaging, targeting, and creative formats.

Reporting & Data Analysis

• Compile campaign performance data and contribute to regular reporting for internal teams and clients.
• Maintain campaign data integrity across dashboards, spreadsheets, and reporting tools.
• Assist with campaign pacing analysis and performance reviews.

Ad Operations & Technical Implementation

• Support implementation of conversion tracking, pixels, UTMs, and tagging.
• Assist with troubleshooting campaign delivery issues across platforms.
• Maintain organized campaign documentation and platform configurations.

Collaboration

• Work closely with media strategists, account managers, and creative teams to ensure campaigns launch smoothly and perform effectively.
• Contribute insights during campaign reviews and internal strategy discussions.

Qualifications

• 1-4 years of experience in digital media buying or advertising operations.
• Hands-on experience with Meta Ads Manager, Google Ads, programmatic platforms or DSPs is a plus.
• Strong understanding of digital advertising metrics and optimization strategies.
• Proficiency in Excel or Google Sheets for campaign analysis and reporting.
• Familiarity with Google Analytics, tag management, and conversion tracking preferred.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced political or advocacy campaign environment.

What We're Looking For

• Analytical mindset and curiosity about campaign performance.
• Strong organizational skills and attention to detail.
• Ability to manage multiple moving parts across several campaigns.
• Self-starter who is comfortable learning new platforms quickly and enjoys tinkering with technology.
• Interest in digital media strategy, data analysis, and campaign optimization.

What You'll Gain

• Direct experience executing high-impact digital campaigns.
• Exposure to a wide range of advertising platforms and campaign strategies.
• Opportunity to work with experienced media strategists and grow into more senior campaign roles.