Synapse Marketing Solutions Sr. Data Analytics Specialist (Contract or Contract to Perm) Remote · Contractor Company website

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Company Overview:

Synapse is a growth agency that profitably scales companies and brands. For nearly 20 years, Synapse has helped organizations grow revenue in complex and competitive markets. Our customized, transparent, effective strategies consistently deliver results, transforming marketing from an expense into an ROI-driven investment in our clients' future.

Job Summary

The Senior Data Analytics Specialist (contract) collaborates with the Digital Growth Strategy Services team to define and implement measurement strategies that align with our clients' campaign or company objectives.

Essential Job Functions & Responsibilities:

• Develop actionable insights for the implementation of SEO strategies.
• Translate insights into specific action items for developers to implement.
• Content/on-page optimization/CRO: identify data/user behavior and improve the page, copy, and content to rank higher on SERPs, provide a better user experience, and generate more leads/ROI
• Ability to analyze data, draw conclusions, identify trends and issues, and diagnose root causes, usually via large datasets.
• Generate reports or dashboards by retrieving data from a variety of data sources, Salesforce, HubSpot, Google Analytics, Word Press sites, Google Tag Manager/GA4 and present in a data visualization tool (ex. PowerBI, Tableau, Looker Studio etc.)

Education and Experience Requirements:

• Bachelor’s degree (or combination of education and experience)
• 5+ years of business or marketing analytics, forecasting, or marketing insights experience
• 5+ years of experience pulling data and insights into platforms and producing digestible reports.
• Must have 5+ years of experience working in Google Analytics 4 (GA4) and Looker Studio. Google BigQuery is a plus.
• Great if you have SQL, Python, or R experience.