Supafitgrow LLC Copywriter Remote · Contractor Company website

Apply for Copywriter

Key Responsibilities:

1. Campaign Launch Copywriting:

• Develop high-quality copy for new clients' campaign launch documents based on strategies provided by the Marketing Manager.
• Ensure consistency with the client's brand voice and marketing goals.
• Video/Static creative scripts

1. Email Marketing:

• Write engaging and persuasive copy for clients' email nurture campaigns.
• Craft email sequences that foster customer relationships and encourage conversions.

1. Landing Page Copywriting:

• Create compelling copy for clients' landing pages that effectively communicate value propositions.
• Collaborate with designers to ensure a cohesive and persuasive user experience.

1. Data-Driven Copy Strategies:

• Utilize data and insights to inform copywriting approaches.
• Implement winning copy frameworks and adjust strategies based on performance metrics.

1. Copy Framework Playbook Management:

• Update the Copy Framework Playbook weekly with data-driven insights and successful copy examples.
• Document best practices and share them with the team to enhance overall performance.

1. Research and Insight Integration:

• Leverage internal data and external market research to enhance copy effectiveness.
• Stay abreast of industry trends, audience behaviors, and competitor strategies.

1. Collaboration and Communication:

• Work closely with the Marketing Manager and creative team to align copy with overall marketing strategies.
• Assist Media Buyers: Collaborate with media buyers to reduce average Cost Per Lead (CPL) to below $20 and total red accounts to below 10%.
• Ensure we maintain and improve “lead quality”.
• Participate actively in team meetings and training sessions.

1. Quality Assurance and Compliance:

• Ensure all copy meets brand guidelines and complies with legal and ethical standards.
• Maintain a consistent tone and style across all marketing materials.

1. Upholding Core Values:

• Embody and promote Supafitgrow's core values in all aspects of work.
• Demonstrate professionalism, integrity, and a commitment to excellence.

Expectations:

• Quality and Precision:
• Deliver high-quality, error-free copy that meets project objectives.
• Pay meticulous attention to detail in grammar, syntax, and style.
• Timeliness and Reliability:
• Meet all deadlines and manage time effectively across multiple projects.
• Proactively communicate any potential delays or challenges.
• Proactive Contribution:
• Take initiative in suggesting improvements and new ideas for copy strategies.
• Actively seek feedback to refine and enhance copy effectiveness.
• Effective Use of AI Tools:
• Utilize a smart blend of AI-assisted tools to streamline processes.
• Balance the use of AI with creativity and effective strategy, avoiding over-reliance but also not dismissing its benefits.
• Continuous Learning and Development:
• Engage in ongoing learning to stay updated on copywriting best practices and industry developments.
• Attend and contribute to weekly training sessions led by the Marketing Manager.
• Effective Use of Data:
• Analyze performance data to inform and adjust copywriting techniques.
• Strive to contribute to the reduction of Cost Per Lead (CPL) to below $20 over a rolling 30-day period.
• Team Collaboration:
• Foster positive working relationships within the team.
• Share insights and collaborate to achieve collective goals.
• Adaptability and Flexibility:
• Be responsive to changing project requirements and priorities.
• Adjust writing styles to suit different audiences and platforms.

Key Performance Indicators (KPIs):

• Copy Performance Metrics:
• Improvement in conversion rates, click-through rates, and engagement metrics.
• Contribution to overall campaign success and client satisfaction.
• Assist Marketing Team:
• Collaborate effectively to reduce average Cost Per Lead (CPL) to below $20.
• Help in reducing total red accounts to below 10%.
• Playbook Maintenance:
• Consistent and timely updates to the Copy Framework Playbook.
• Integration of latest data and successful copy examples.
• Efficiency and Productivity:
• Timely completion of tasks and ability to handle multiple projects simultaneously.
• Responsiveness to feedback and ability to implement changes quickly.
• Collaboration and Communication:
• Positive feedback from the Marketing Manager and team members.
• Active participation in meetings and training sessions.

Core Values Alignment:

• Service:
• Provide exceptional service to clients and team members.
• Unity:
• Foster a collaborative and supportive team environment.
• Purpose:
• Stay focused on the company's mission and objectives in all tasks.