Sud Scrub is a premium personal care brand built on social. TikTok is where we've won, and short form is still where we place our biggest bets. We move fast, test constantly, and care a lot about the work.

Watch our content before you apply: https://www.tiktok.com/@sudscrub

Scriptwriter Who Knows How to Tell a Story | Short-Form Video | TikTok, Reels, Shorts

If you know how to tell a story people want to finish, keep reading. If you can write a great opening but can't keep the story interesting after that, this job isn't for you.

Who We Are

Sud Scrub is a premium personal care brand built on social. TikTok is where we've won, and short form is still where we place our biggest bets. We move fast, test constantly, and care a lot about the work.

Watch our content before you apply: https://www.tiktok.com/@sudscrub

The Job

We need a scriptwriter who understands what makes a story work: grabbing attention, building curiosity, creating tension, and delivering a payoff that makes the viewer glad they stayed.

You'll write short-form scripts for TikTok, Reels, and Shorts, with a focus on the story itself. That means the hook, the narrative, the dialogue, the sequence of information, and the reason someone keeps watching.

You will provide simple visual direction to support your scripts, such as suggested shots, B-roll, on-screen text, or visual references. You don't need to plan every camera angle, transition, or edit. Our team will handle the detailed visual execution.

But you do need to understand that short-form storytelling works differently. You might have 30 seconds to make a point that a traditional screenplay would spend several minutes building toward. Every line needs to earn its place, and the story needs to keep moving.

We can teach you our approach to short-form. What we can't teach from scratch is how to tell a good story.

What You Must Be Great At

Hooks that make people stay

You know how to open with a question, a surprising claim, an unexpected situation, a conflict, or a piece of information that makes someone want to know what happens next. Your openings create a reason to keep watching, not just a reason to stop scrolling.

Building curiosity and sustaining tension

You know how to keep viewers hooked by creating curiosity gaps and opening loops throughout a script. Whether it's a question, a tease, or an unexpected reveal, you know how to introduce tension, deliver a satisfying payoff, and open the next loop before viewers lose interest. You understand how to reveal information in the right order, build anticipation, and keep people watching until the very end without giving everything away too early.

Narrative structure

You know how to take an idea, experience, problem, or product insight and turn it into a coherent story. You understand setup, escalation, turning points, reveals, and payoffs. You can make even a simple idea feel worth watching.

Writing for short attention spans

You're willing to adapt your writing to the format. Short-form doesn't give you much time to establish context or explain every detail. You know how to get to the point, make information easy to follow, and cut anything that doesn't help the story.

You might come from screenwriting, comedy writing, documentary storytelling, branded content, or another writing background. What matters is that you can learn how to apply your storytelling skills to short-form video.

Dialogue people actually say

Our founder is on camera. Casual, funny, direct. You write lines that sound natural when spoken aloud, not dialogue that feels like an ad, a corporate presentation, or a screenplay being read word for word.

What You'll Deliver

• 4 to 5 short-form scripts per week after onboarding
• 3 verbal hook variants per script
• Clear scripts with a strong narrative, natural dialogue, and a deliberate sequence of reveals and payoffs
• Rewrites based on feedback, including retention graphs and drop-off points we share with you

Our team will handle the detailed shot-by-shot visual direction. Your job is to give them a story worth bringing to life.

You're a Fit If

• You've written scripts, stories, or other narrative work that demonstrates strong storytelling, and you can show us
• You understand how to build a story around a hook, conflict, curiosity, escalation, and payoff
• You can make a story work without relying on visuals to compensate for weak writing
• You're willing to adapt your writing to the pace and constraints of short-form video
• You can write natural, conversational dialogue that fits our founder's voice
• You take feedback seriously, learn quickly, and rewrite without ego

You don't need years of TikTok experience if your storytelling fundamentals are strong. But you do need to show us that you can make people want to know what happens next.

Not a Fit If

• You write beautifully but take too long to get to the point
• Your stories rely on long setups before anything interesting happens
• You confuse clever writing with effective storytelling
• Your scripts read like advertisements or sales pitches
• You aren't willing to adapt your writing to a different format
• You need long turnaround times or struggle to incorporate feedback

Bonus

• Experience writing for short-form video, TikTok, Reels, or Shorts
• Experience with comedy, creator-led content, or founder-led brands
• Experience writing product stories that sell without feeling salesy
• You can help develop repeatable story formats and series

Rate & Trials

Tell us your rate per script in your proposal. Pay is based on experience and the quality of your work, so back your rate with examples that justify it.

Here's how we hire:

1. Paid trial: 1 script at your quoted rate, based on a real brief from us.
2. Paid trial round two: if it's strong, 2 to 3 more scripts so we can see consistency and how you handle feedback.
3. If both go well, we move to a long-term partnership.

Every trial is paid.

How to Apply

We read every proposal. Generic proposals get skipped. AI-written proposals get skipped too. If you can't write a few honest sentences about yourself in your own voice, you can't write in our founder's.

1. Start your proposal with the word HOOKED so we know you read this.
2. Pick any one of our TikToks. Rewrite the story for the first 5 seconds. Give us the exact opening line and explain what makes someone want to keep watching.
3. Link the best piece of scripted or narrative work you've done. Point to one specific moment in it (a hook, a reveal, a turning point, a payoff) and explain why it worked. If you have performance data, include one stat that backs it up.
4. Tell us your rate per script.