StyleBlueprint Market Leader, StyleBlueprint Birmingham Birmingham, AL · Full time Company website

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StyleBlueprint is a leading lifestyle media brand and, at our core, a connection company. Through approachable storytelling that feels like a conversation with an old friend, we inspire women to live healthy, fulfilling lives. We're evolving into three divisions: SB Travel & Lifestyle, covering travel, food, style, and everyday living; SB Home, focused on home, interiors, and design; and SB Local, our city-specific editions led by Market Leaders in a growing number of markets. Recognized as one of the best small businesses to work at in Nashville (and beyond), StyleBlueprint offers the opportunity to shape the future of and grow alongside an evolving organization.

Our Core Values

• Be Kind. Do Good. 
• Take Ownership.
• Better Every Day.

Job Summary

The Market Leader is responsible for launching and growing a local StyleBlueprint market from the ground up. In close partnership with the Nashville-based Support Team, the Market Leader drives local revenue growth, business development, client relationships, community partnerships, and overall market performance.

The first six months focus heavily on sales: building a prospect pipeline, establishing relationships with local businesses, closing initial partnerships, and generating revenue to establish a strong market foundation. You'll be equipped with an established playbook of products to offer, a dedicated Support Team to support product fulfillment, and structured sales coaching to help you learn StyleBlueprint's brand guidelines, understand our sales approach, and apply proven strategies for success.

As the market gains traction, the role expands to include growing client relationships, strengthening the local brand, developing events and editorial opportunities, hiring and leading a local team, and building a profitable, sustainable market.

The Market Leader reports to the Market Operations Manager and brings local expertise, relationships, and entrepreneurial leadership.

Requirements

• Minimum of 5 years of experience in outside sales or business development or previous business ownership with demonstrated success driving measurable business results. Experience in media, marketing, operations, or general management is a plus.
• Proven ability to generate business through prospecting, networking, relationship-based sales, and partnership development.
• Strong business acumen, including the ability to manage a sales pipeline, achieve revenue goals, and own overall market P&L performance.
• Established local community relationships across businesses, community leaders, and cultural influencers, with a willingness to maintain a visible presence through local events and partner engagement.
• Exceptional communication and relationship management skills, with the ability to represent StyleBlueprint professionally, deliver on commitments, and grow client partnerships.
• Entrepreneurial mindset with a track record of taking initiative, creating opportunities, solving problems, and driving results.
• Demonstrated leadership experience managing people, projects, or cross-functional initiatives.
• Strong organizational and prioritization skills, with the ability to manage multiple prospects, partnerships, clients, and projects while maintaining attention to detail.
• Genuine appreciation for local businesses, storytelling, community, and the role local media plays in bringing people together.
• Ability to work independently while collaborating closely with the Support Team and participating in daily huddles and recurring meetings.
• Must reside in the market represented.

Job Responsibilities

Revenue Growth & Business Development

• Develop and execute the local revenue strategy to achieve growth goals.
• Build a consistent sales pipeline through prospecting, networking, and relationship development.
• Lead the sales process from outreach and proposals through negotiation and closing, maintaining accurate pipeline forecasting, sales activity, and revenue reporting..
• Identify and pursue advertising and sponsorship opportunities across digital, sponsored articles, email, social media, and emerging products.
• Leverage StyleBlueprint’s established product offerings, fulfillment support, and dedicated sales coaching to learn our brand guidelines, build sales confidence, and apply proven strategies for success.

Partner Relationship Management

• Own local client relationships, delivering a high-quality partner experience through consistent communication and reliable execution.
• Coordinate with the Support Team to ensure campaigns and deliverables are completed accurately and on time.
• Proactively resolve concerns, manage expectations, and identify opportunities to strengthen partnerships.
• Lead renewals and grow existing accounts through upselling, cross-selling, and new opportunities.

Local Brand, Content & Audience Growth

• Represent StyleBlueprint in the local community, building relationships with businesses, leaders, organizations, and cultural influencers to strengthen brand visibility and reputation.
• Partner with editorial leadership on local content strategy and execution, including content planning, coordinating freelance contributors, and writing stories that reflect the community, engage readers, and drive audience growth.
• Own and grow the local Instagram presence in alignment with StyleBlueprint’s brand guidelines and social media strategy. During the first six months, prioritize sales and business development, then expand focus to consistent content planning, publishing, community engagement, and audience growth as the market gains traction.
• Identify local stories, partnerships, and opportunities that grow the audience, strengthen community connections, and support revenue.
• Develop and execute a local events strategy that creates meaningful experiences for the community, partners, and prospects.

Market Ownership & Leadership

• Own overall market performance, including revenue growth, financial health, client retention, and progress toward business goals.
• Take a hands-on approach to executing the responsibilities needed to launch and grow the market, adapting priorities and managing resources as the business evolves.
• Partner with the Support Team to solve challenges, improve performance, and implement scalable systems and best practices.
• Build, develop, and lead a high-performing local team as the market grows, establishing clear expectations, accountability, and a culture aligned with StyleBlueprint's values.
• Develop the people, processes, and capabilities needed to build a profitable, sustainable market that can scale beyond the Market Leader's individual contributions.

What Success Looks Like

The Market Leader is responsible for building a healthy, sustainable StyleBlueprint market. Success evolves as the market grows:

• The First 6+ Months: Build the foundation by focusing on sales activity, pipeline development, new business, and revenue generation.
• Achieve new business and revenue goals while building a healthy, diversified sales pipeline.
• Establish a strong base of advertising partners and meaningful local relationships.
• Deliver on client commitments and collaborate effectively with the Support Team.
• Upon Achieving Revenue Targets: Expand focus to client retention, brand presence, audience growth, community engagement, team development, and profitability.
• Retain and grow existing partnerships while continuing to generate new business and recurring revenue.
• Strengthen local brand recognition, audience engagement, and community relationships through content, events, and partnerships.
• Hire, develop, and lead a high-performing local team.
• Own market performance and build a profitable, sustainable business positioned for long-term growth.

What We Offer

• Compensation: Base salary + commission, with the opportunity to increase your earnings as you build relationships, generate revenue, and grow your market. Includes a 401(k) with company match.
• Health & Wellness: Competitive medical insurance options, plus access to dental and vision plans. 100% company-covered telehealth and short-term disability insurance for all employees.
• A Healthier Approach to Media: We're intentional about challenging the always-on mentality of media and public relations, prioritizing results, relationships, and sustainable growth over constant availability. We work very hard to keep primary communications during normal business hours.
• Flexible, Virtual-First Environment: Work remotely with autonomy to manage your schedule, balanced with in-person meetings, networking, and community engagement to build relationships and grow your local market. Stay connected to the Support Team virtually through daily huddles and weekly recurring meetings.
• Half-Day Fridays: The office closes at 12:30 PM on Fridays, and we encourage Market Leaders to enjoy the same early start to the weekend. We value protecting this time while recognizing that building a market sometimes requires flexibility to meet client and business needs.
• Flexible Paid Time Off: Unlimited PTO and sick days to help you balance life and work, with reasonable guidelines to ensure team success. Parental leave is also available. 
• Company Holidays: Approximately 15 paid company holidays each year.
• Tech Benefits: A company-provided laptop that becomes your personal property after 2 years of employment.
• Quarterly Off-Sites & Team Connection: Quarterly planning sessions and team gatherings that bring our virtual team together, typically in Nashville or within a 3-hour drive.

We believe great work happens when people can bring their authentic selves to the mission. StyleBlueprint is proud to be an equal opportunity workplace. We commit to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

At StyleBlueprint, we believe AI is a powerful partner in our work. We lean into intelligent tools to streamline workflows, including limited AI assistance for a fair and efficient resume review process, but these tools never make hiring decisions. Candidates are evaluated by a real person, and final decisions are always made by our hiring team. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work.