The Director of Marketing Data & Analytics is a hybrid leadership role responsible for architecting secure, HIPAA-compliant tracking infrastructures while managing a dedicated technical data analyst. Serving as the agency's chief data storyteller, this expert will also transform complex marketing data into clear, actionable narratives that drive campaign optimization and ROI for private-equity-backed healthcare clients.
A consortium of the most specialized and experienced independent thinkers and doers in multi-location healthcare marketing. We are not marketing generalists, we’re advisors with focused expertise in healthcare and private equity. Guided by each clients’ core business objectives, our team is exceptionally skilled at navigating complex healthcare marketing environments.
Our mission is to meet the Private Equity thesis: appealing to investors, making a right on promises made to providers, and profiting from the acquisition. Established practices with unified systems and regional traction are more attractive to buyers.
Our programs place technology and strategy in an integrative way so that the difficult but necessary task of building a formalized foundation for growth is complete.
Strategy Collective is seeking a data-driven, strategic, and highly analytical senior leader to join our team as the Director of Marketing Data & Analytics. This role is twofold: first, you will act as the principal architect of our marketing data analytics setup and infrastructure. Second, you will lead the advanced analysis of that data, ensuring we capture the right information and tell a clear, actionable data story to optimize multi-location healthcare marketing campaigns.
You will not be building this alone. You will manage and mentor an existing, highly capable Marketing Data Analyst who currently handles a significant portion of our day-to-day analytics infrastructure work, integrations, and GTM setups. Your role is to set the architectural vision, ensure rigorous compliance, oversee execution, and handle the most complex technical escalations.
The ideal candidate is a technical expert capable of designing complex integrations and secure tracking implementations. Just as importantly, you are our chief data storyteller. A current challenge we face is that our dashboards can feel like a hodgepodge of charts; you will be responsible for translating this data into cohesive, automated narratives that deliver clear, ROI-focused insights for our private-equity-backed healthcare clients.
As a senior leader, you must be adept at integrating AI into your workflow and possess a deep understanding of secure, HIPAA-compliant tracking. You will work cross-functionally with account strategists, digital marketing teams, and C-level stakeholders, ensuring that marketing data not only informs decisions but serves as a competitive advantage.
Marketing Data Infrastructure & Setup
Advanced Analysis & Data Storytelling
Leadership & Strategy
Technical & Analytical Expertise
Leadership & Business Acumen
At Strategy Collective, we build scalable marketing systems to help our private-equity-backed multi-location healthcare clients grow. As Director of Marketing Data & Analytics, you will play a pivotal role in shaping how data drives marketing success in a rapidly evolving industry.
Perks & Benefits
About Strategy Collective
Strategy Collective is a marketing consultancy founded by two professionals with 15+ years of experience leading marketing agency operations. We are focused primarily on helping private-equity-backed, multi-location healthcare organizations growing inorganically through acquisitions and de novos transition their marketing departments from a support function to a growth driver in their organizations. We build scalable, repeatable marketing systems to support their rapid growth and become stand-out organizations in their industries.