Storewise Inc. Director of Demand Generation Remote · Full time

Storewise is seeking a culture first, data-driven Director of Demand Generation to build and execute marketing programs generating new revenue. In addition, the Demand Generation Manager is responsible for Marketing Operations, including managing KPIs, and reporting performance to the senior leadership team.

Description

Founded in 2018, Storewise, a B2B retail SaaS provider, serves the important, trillion-dollar retail food industry. It’s a fight between your local neighborhood grocer (aka Independent retailers) and big box stores; a modern-day David vs Goliath.  


The Independent retailer (“Independent”) is a family business spanning generations, collectively generating $255B+ in revenues per year. They’re staples in their communities and excel in delivering fresh, quality food and outstanding customer service at competitive prices.  


Over the past few decades, technology-led retailers like Walmart, Amazon, and Dollar Stores have taken market share from Independents. However, Independents are resilient and are fighting back leveraging years of industry domain know-how and embracing technology.  


This is where Storewise comes in.


There has not been a unified retail automation platform that covers the operation of a store like Storewise. Our 100% cloud-based platform delivers value by simplifying the way an Independent sets pricing across every item in their store, manages the myriad of vendors, identifies risk, improves training, and more. In many cases, the Storewise platform funds itself.  


Beyond the software platform, we provide retailers with a seasoned blend of technologists, former grocery operators, data analysts, CPG professionals and support specialists ready to work together and strengthen the most important small business in the world.


If you’re seeking a hard challenge and personal growth within a well-funded SaaS technology company, you may want to speak with us. 


Storewise is seeking a culture first, data-driven Director of Demand Generation to build and execute marketing programs generating new revenue. In addition, the Demand Generation Manager is responsible for Marketing Operations, including managing KPIs, and reporting performance to the senior leadership team.

 

In this role you will:

  • Plan, develop and manage the end-to-end demand generation process, including identifying prospects and target markets that align with our go to market strategy and product market fit with the goal of delivering incremental revenue through qualified inbound and outbound leads
  • Meet sales targets and revenue goals as set by the company, tracking sales performance, and making adjustments as needed
  • Allocate resources effectively to maximize campaign performance and return on investment (ROI)
  • Use data-driven insights to identify opportunities to set-up campaigns, iterate to achieve objective and key results (OKRs)
  • Collaborate with external vendors, agencies, and partners to leverage their expertise, resources, and technologies for enhanced demand generation outcomes
  • Perform project management showing ability to prioritize and manage multiple projects simultaneously, such as building new processes and dismantling current processes that no longer fit
  • Work with the Head of Revenue to proactively improve workflows, remove barriers, and ensure a world-class lead generation process
  • Conduct market research to identify trends, potential opportunities, and competitive challenges. This may involve analyzing data, gathering customer feedback, monitoring industry news and trends, and developing resources that BDR’s can leverage along the way
  • Implement qualification frameworks by developing assets, designing Zoho and supporting tools with our internal technical teams to then operationalizing it whilst the ongoing management

 

We’re seeking the following experience:

  • 7+ years in B2B SaaS Demand Generation with a track record of growth & success
  • Experience with campaign strategy and ideation
  • Strategic data analysis (funnel metrics analysis, campaign analysis, ROMI/ROAS)
  • Experience with campaign development and execution
  • Ability to optimize marketing tech stack development and management
  • Deep understanding of demand gen tactics (paid, organic, etc.)
  • Own marketing budget.
  • Make data-driven decisions.
  • Forecast accurately.
  • Have a passion for navigating ambiguity.

Location: Kansas City preferable, remote considered for right candidate

 

Benefits

  • Teammates: Join a diverse team of talented people with resilience and grit. 
  • Health care: 75% Employer paid medical coverage, 100% Employer paid Accident, Dental, Vision, Life, Short Term and Long-Term Disability
  • Vacation: Unlimited, Holiday Break
  • Health & Wellness:  Employer paid Genesis Gym Membership or gym stipend if remote
  • Mental health: 24/7 Access to a Master Trained counselor
  • Parental leave: 12 week paid maternity leave/2 week paid parental leave
  • Financial wellness: 401k, $30/month phone credit
  • Monthly team activities:  Happy Hour and Taco Tuesdays!


Our Values are Uncompromised:

  • Love the Independents
  • Embrace the struggle
  • Win together
  • Own it
  • Less is more
  • Win as a phalanx
  • Success is merit-based
  • Sprint to the explosion
  • Maniacally fast and focused

 

We are mission-driven and looking for candidates who align with our Values and can embrace this dynamic industry that’s ready to grow by leveraging our grocery automation software.

 

Learn more: www.storewise.io