Stitchcraft Marketing is a specialized marketing agency serving businesses in the craft, fiber, fabric, quilting, sewing, knitting, crochet, and creative industries. We help our clients grow through strategic marketing, content creation, social media, email marketing, events, and community-building. Under new owner Lisa Shroyer, the agency is growing in 2026.

Senior Account Manager, Growth & Strategy

Part-Time (24 Hours/Week to Start)

$35–45/hour

Remote (United States)

We're seeking a part-time Senior Account Manager, Growth & Strategy.

Why Part-Time?

At Stitchcraft Marketing, many of our team members are multihyphenate creatives. In addition to their work with the agency, they may be makers, educators, designers, writers, artists, entrepreneurs, or active members of the craft communities we serve.

We believe creative people do their best work when they have space to pursue their own interests, continue learning, and stay connected to the industries and communities that inspire them. As a result, we intentionally build flexibility into our team structure and endeavor to keep Fridays meeting-free and largely work-free whenever possible. Our official days of business are Monday-Thursday.

This role begins with a focused portfolio of approximately four client accounts, allowing time for strategic planning, creative review, and agency initiatives in addition to day-to-day account management. As Stitchcraft continues to grow, this position may have opportunities for expanded responsibilities, increased hours, and additional leadership opportunities for the right candidate.

What You'll Do

Client Leadership

• Lead strategy, planning, and account management for a portfolio of key client accounts
• Develop recommendations based on performance data, business goals, and market opportunities
• Identify opportunities for client growth and long-term success. Be an advocate for your client's growth.
• Build trusted advisor relationships with clients
• Develop creative concepts for client channels, including video, carousels, newsletters, pins and boards, blogs, and more

Marketing & Creative Strategy

• Develop and refine marketing strategies across social media, content marketing, email marketing, and audience growth
• Develop campaign playbooks for popular initiatives
• Contribute creative ideas, testing opportunities, and growth initiatives to the agency
• Help improve content quality, creative effectiveness, and marketing performance across client accounts
• Stay current on marketing trends, platform changes, and best practices

Team & Agency Support

• Share knowledge, ideas, and best practices across the team
• Assist with client problem-solving and escalations when needed
• Take on new clients as business grows
• Contribute content to agency channels such as social, Members Only community, video, podcast, email, and blogs
• Contribute to agency processes, standards, and continuous improvement efforts
• In time, participate in proposal development and strategic conversations with prospective clients
• Contribute to creative reviews and other team meetings

What We're Looking For

The ideal candidate combines strong account management experience with a genuine passion for marketing, growth, and creative strategy.

You may be a great fit if you:

• Have experience managing client relationships in an agency, consulting, or marketing environment
• Understand modern marketing, including social media, content marketing, email marketing, and audience growth
• Enjoy understanding why marketing works and how to improve results
• Are immersed in social media, content trends, and digital marketing
• Think proactively about opportunities and solutions
• Can confidently lead client conversations and strategic discussions
• Balance strategic thinking with practical execution
• Bring curiosity, initiative, and ownership to your work
• Work well with a variety of personalities and communication styles
• Have experience in or passion for the craft industry

Preferred Industry Knowledge

Experience or personal involvement in one or more of the following is strongly preferred:

• Quilting
• Sewing
• Knitting
• Crochet
• Embroidery
• Fiber arts
• Craft education
• Creative entrepreneurship
• Content creation and audience development

Preferred Skills & Tools

While we don't expect candidates to have experience with every platform we use, strong familiarity with modern marketing tools and workflows is highly valued.

Experience with some or many of the following is preferred:

Marketing & Email Platforms

• Klaviyo
• HubSpot
• Mailchimp
• Other email marketing and CRM platforms

Project Management & Collaboration

• ClickUp
• Slack
• Google Workspace (Docs, Sheets, Slides, Drive)
• Zoom

Social Media & Content Marketing

• Instagram
• Facebook
• TikTok
• Pinterest
• LinkedIn
• YouTube
• Social media scheduling and publishing tools

Creative & Content Tools

• Canva
• Basic graphic design and content creation workflows
• Video editing tools such as CapCut, Descript, Adobe Premiere, Final Cut Pro, or similar platforms

Analytics & Reporting

• Google Analytics
• Social media insights and reporting tools
• Marketing performance reporting

Bonus Experience

The following are not required but would be considered a significant advantage:

• YouTube strategy, optimization, and channel growth
• Podcast production, promotion, or audience development
• Influencer or creator marketing
• Event marketing
• Shopify and ecommerce marketing
• Time tracking and agency workflow systems (Harvest, Toggl, or similar)
• Paid media management

Position Details

• Part-time W-2 position
• Approximately 24 hours per week to start, with potential for future growth
• Flexible schedule within normal North American business hours
• Must be available 3–4 days per week, Monday–Thursday preferred
• Fully remote position
• Employee must provide their own computer and internet access
• Travel is not required but may be available for select trade shows, events, and industry conferences
• While this position is remote, applicants must reside in the United States and be authorized to work in the U.S. without sponsorship.

Compensation & Benefits

• $35–45/hour, depending on experience
• Paid Time Off (PTO)
• Paid holidays
• 3% Safe Harbor 401(k) contribution
• Flexible remote work environment
• Sales bonuses are available to team members who bring new business to the agency

About Stitchcraft Marketing

Stitchcraft Marketing is a boutique agency dedicated to helping craft businesses grow through smart strategy, compelling content, and meaningful community engagement. We work with retailers, educators, designers, manufacturers, and creative entrepreneurs across the craft industry, from brick and mortar to ecommerce to content and community businesses, and a lot in between.

If you're passionate about marketing, creativity, and helping businesses grow, we'd love to hear from you.