Southland Conference
Assistant Director of Creative Content & External Affairs
Frisco, TX
·
Full time
Company website
The Southland Conference is seeking a creative, energetic and detail-oriented professional to serve as Assistant Director of Creative Content & External Affairs. This position will play an integral role in elevating the Southland Conference’s brand identity, strengthening its digital presence, and supporting strategic communications and external engagement initiatives across the Conference’s membership. The Assistant Director will be responsible for developing compelling visual content, managing day-to-day social media execution, supporting marketing and promotional campaigns, and collaborating on initiatives that showcase the Conference’s student-athletes, institutions, championships and competitive achievements. Additionally, this position will serve as a communications liaison for assigned sports, supporting institutional communications staffs, championship coverage, statistical reporting and recognition programs. The ideal candidate is a versatile creative professional who combines strong graphic design and storytelling capabilities with an understanding of collegiate athletics, conference operations and digital engagement.
Description
Creative Content & Digital Engagement
- Create, design and publish engaging digital content across the Southland Conference's social media platforms, websites and marketing channels, highlighting student-athlete achievements, championships, marquee events and Conference storytelling.
- Support and execute the Conference's brand identity, including the Earned Every Day and Southland vs. All Y'all initiatives, while ensuring consistent branding across all digital platforms and promotional materials.
- Assist with the development and implementation of creative campaigns, championship branding, event promotions, sponsorship activations and strategic communications initiatives.
- Collaborate with member institutions and Conference staff to maximize content distribution, audience engagement and visibility of Conference programs and accomplishments.
- Monitor content performance, audience engagement and emerging digital trends, while maintaining organized creative assets, templates and multimedia resources.
- Support real-time social media coverage during Conference championships, media days and other signature events.
- Contribute fresh ideas and creative approaches that strengthen the Conference’s voice and connection with its audiences.
External Affairs, Brand & Marketing Support
- Support Conference-wide external affairs initiatives involving branding, marketing, sponsorship, digital media and fan engagement.
- Collaborate with Conference staff and external partners to develop branded content supporting corporate partnerships and sponsorship fulfillment.
- Assist in the creative execution of Conference marketing campaigns and promotional initiatives.
- Support content development for Conference media days, championship events, institutional announcements and special projects.
- Assist with website content, digital communications and other external-facing materials.
- Coordinate with internal departments to ensure consistent visual branding and messaging.
- Participate in brainstorming, campaign planning and creative strategy discussions designed to expand the Conference’s reach and relevance.
Sport Communications & Championship Liaison
- Serve as the primary Conference communications liaison for assigned sports, as designated by the Assistant Commissioner for Broadcast & Communications.
- Coordinate with institutional sports information directors regarding schedules, results, statistics, records and sport-specific communications.
- Assist in preparing sport-specific news releases, weekly recognition announcements, championship previews, recaps and other communications materials.
- Maintain assigned sport information and related content on the Conference’s official website.
- Support the administration and promotion of weekly and postseason recognition programs.
- Assist with media relations, communications coordination and digital coverage during assigned Conference championships.
- Support Conference communications operations during high-profile events and periods of increased activity.
- Perform additional sport communications assignments as necessary to support departmental priorities.
Salary
$38,000 - $40,000 per year