ROLE EXPECTATIONS

Account Support

• Develop and implement social media strategies that align with our clients' communication strategies and business objectives
• Create and curate engaging content for social media channels, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube
• Manage and maintain social media accounts for our clients, including posting, scheduling, and monitoring social media activity
• Stay up-to-date with emerging social media trends, technologies, and platforms, and recommend new strategies for our clients
• Monitor and analyze social media performance, and report on key metrics and trends to clients
• Collaborate with internal teams to ensure all social media content aligns with the clients' overall communication strategies and brand voice
• Manage and build social media communities by engaging with followers and responding to comments and messages
• Work with clients to understand their unique social media needs, provide guidance and recommendations, and execute campaigns to drive engagement and results
• Stay up-to-date with emerging trends in social media advertising, and recommend strategies for paid social media campaigns
• Develop and manage relationships with social media influencers, bloggers, and other partners to increase the reach and engagement of our clients' social media content
• Collaborate with account leaders on project requirements and deliverables
• Monitor SEO and user engagement and suggest content optimization
• Write long- and short-form social media messages that attract new users and engage current users
• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
• Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
• Help convert SMJ followers and client followers  into loyal customers or advocates with engaging, responsive, responsible, surprising, and captivating social media interactions

SMJ Communications: Social Media & Website 

• Develop and implement social media activities for the firm
• Define social media KPIs
• Measure the success of social media campaigns
• Manage and oversee social media content for SMJ Communications
• Researching content ideas, messaging and best practices
• Recommending key social media tactics and strategies
• Monitoring analytics and engagements and proactively sharing insights and recommendations with the account lead 
• Work alongside the SMJ graphic designer who serves as webmaster  to support the SMJ Communications website

Note: This job description is subject to change or updates as the firm sees fit to ensure this role is meeting the needs of the firm.

REQUIREMENTS 

• Please provide at least 4 samples that exhibit your ability to develop engaging social media content and captions, differentiate content across social media channels, and implement a compelling social media campaign. 
• Applicants will be required to complete a social media exercise to demonstrate their skills. 

COMPETENCIES 

• Proven working experience in social media marketing or as a Digital Media Specialist for 1-2 years
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO application 
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organizational ability
• Fluency in English

EDUCATION BACKGROUND

• 1+ year of experience in a content development setting as a social media manager, specialist, or similar role

BENEFITS 

• 401 (k) plan with company match 
• Medical, dental and vision insurance 
• Unlimited PTO 
• Paid Parental Leave