Single Grain LLC Reddit Marketing Program Manager Remote · Contractor Company website

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Single Grain is a fast-moving, AI-driven digital marketing agency helping top brands like Amazon and Uber grow through Paid Media, SEO, Content, and Creative — powered by a lean, high-performing team focused on smart, impactful work.

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We are seeking a Reddit Marketing Program Manager to lead our brand and performance initiatives on Reddit. This role is responsible for establishing our brand presence in key subreddits, driving measurable engagement and conversions, and scaling Reddit into a sustainable growth channel. The ideal candidate is equal parts strategist, content creator, and community operator, with strong knowledge of Reddit culture and digital marketing performance metrics.

Who we are:

Single Grain is an award-winning digital marketing agency that’s been helping companies like Amazon, Uber, and Salesforce grow since 2009. Karrot.ai is our personalized LinkedIn ABM platform that lets B2B companies launch campaigns in minutes, not weeks. We run both businesses with a “product-led agency” mindset—and your work will power every decision.

What You'll Do

1. Establish Brand Presence & Trust

• Identify and prioritize subreddits that align with our brand and audience.
• Build credibility by creating authentic, high-value posts and comments.
• Ensure consistent brand visibility across targeted communities.
• Protect brand reputation by following subreddit norms and Reddit-wide guidelines.

2. Drive Measurable Performance Outcomes

• Develop and execute campaigns to increase engagement (upvotes, comments, shares).
• Funnel Reddit traffic into conversions, leads, or pipeline opportunities.
• Leverage Reddit to improve branded keyword SERP visibility.
• Monitor performance using metrics such as engagement rate, conversion rate, brand mentions, and sentiment.

3. Scale Content & Engagement

• Manage a structured posting plan (e.g., 10–40 posts per month across 5–25 subreddits).
• Engage with communities through replies, discussions, and trend participation.
• Expand subreddit coverage systematically to grow reach without spamming.
• Align content with SEO strategy and keyword research findings.

4. Prove, Track, and Optimize ROI

• Deliver short-term wins (live posts, community engagement) to validate strategy.
• Show mid-term progress in SERP rankings, keyword visibility, and engagement growth.
• Establish long-term sustainability through ongoing brand mentions and recognition.
• Create transparent reports that tie Reddit activity to ROI.

5. Operationalize Reddit Marketing

• Define and manage workflows for content ideation, creation, scheduling, and reporting.
• Collaborate with contractors, SEO managers, and client liaisons.
• Utilize tools (Ahrefs, Reddit Pro, Looker Studio) for analytics and optimization.
• Maintain compliance with subreddit rules and Reddit’s platform standards.

6. Enable Sustainable Growth & Competitive Advantage

• Position Reddit as a durable channel for both brand credibility and lead generation.
• Build a self-sustaining ecosystem where organic brand mentions drive ongoing performance.
• Create long-term “market domination” by embedding the brand into key communities.

Primary KPIs:

• Number of core subreddits with active brand presence (goal: +5–10 in first quarter).
• % of posts with positive community reception (upvotes > downvotes ratio above 70%).
• Sentiment score of brand mentions (measured quarterly).

What We’re Looking For

• 5+ yrs agency or multi‑brand Reddit + community management ownership with direct client management.
• Record of ≤ 25 % annual churn and ≥ 20 % YoY qualified‑lead growth across accounts.
• Wins on non‑Google surfaces (YouTube, Reddit, etc.).
• Expert in Ahrefs, Reddit measurement
• Comfortable prompt‑engineering and leveraging AI for research, outlines, internal linking, QA.
• Clear communicator who simplifies complexity for C‑level and mentors junior talent.

Success Metrics

• Growth in subreddit presence (coverage, consistency, brand visibility).
• Engagement rate per post and trend of upvotes/comments.
• Conversions attributable to Reddit activity.
• SERP impact from Reddit placements.
• Volume and sentiment of brand mentions.
• Long-term ROI demonstrated through pipeline contribution and competitive positioning.

Behavioral Competencies

• Relentless learner
• Proactive ownership
• Resilient problem‑solver
• Long term focused

Benefits & Support

• Salary DOE
• Full suite of health, vision, dental, 401(k).
• Tool budget for best‑in‑class SEO & AI software (including ClickFlow).
• Remote‑first (U.S. time‑zone overlap ≥ 4 hrs).
• Direct mentorship from Head of SEO; collaborate with Paid Media, CRO, and AI teams.