She Built This City
Marketing and Communications Coordinator
Charlotte, NC
·
Part time
We are looking for a Marketing and Communications Coordinator to join our External Engagement Team to represent SBTC’s voice, brand, and culture. The External Engagement team is growing, and this role will provide the opportunity to grow along with it. You will support the goals of our company and our individual programs. The Marketing and Communications Coordinator will also be a chief proponent of SBTC’s mission; driving engagement and conveying the organizations goals, vision, and progress. This role is integral to SBTC’s growth strategy and brand development. At SBTC you will have the chance to make a daily impact on the organization’s success and growth, and see your ideas come to life.
Description
Essential Functions:
- Develop a strong understanding of company goals and mission as well as organization's functionality to effectively act as a strategic storyteller conveying the voice, brand, and strategy of SBTC to internal and external audiences via various communication channels and topics.
Communications
- Develop communications with excellent grammar and tone which are consistent with brand guidelines and standard formatting
- Develop and or maintain engagement channels such as website, social media, podcast, newsletters, blog, etc.
- Support timely dissemination of information to multiple audiences. Create and implement communications plans; develop articles, Q&As, talking points, memos, video scripts, videos, infographics, presentations, press releases, social posts and related collateral for multiple channels (website, email, newsletters, social media, etc.)
- Collaborate with multiple partners across various organization functionalities and teams to develop essential communications for various audiences, and as needed will plan and complete special projects to support employee engagement
- Report on campaign results to key partners\ stakeholders
- Assist in performing the day-to-day functions of the communications strategy and other duties as assigned
Marketing / Analytics
- Creation of graphics for organization’s digital, print and social media advertising.
- Ensures consistent presentation of the company brand through digital, print and social media advertising.
- Seeks new forums for company messages and tracks how partners, participants and donors engage / react.
- Determines the best way of reaching donors and supporters. Develops a strategy to maximize social media reach and effectiveness.
- Conducts surveys to evaluate effectiveness.
- Engage with the audience via social media through comments, direct messages, etc.
Proficiencies:
- Exceptional oral and written communication skills with a passion for storytelling
- The ability to multitask effectively to bring projects to a successful closure in a fast-paced environment
- Ability to devise innovative ways to communicate, while aligning with goals and objectives
- Ability to determine and track metrics to measure effectiveness of communications plan against intended outcomes and business objectives
- Be flexible, adaptable, and collaborative
- Detail oriented with strong proofreading and editing skill
- A creative and proactive problem solver
The company reserves the right to add or change duties at any time
Required education or experience:
· Bachelor’s Degree or related coursework in Communications, Marketing, Journalism, Business, or related is required
2+ years in a corporate communications, internal communications, or public relations related role preferred.
- Experience with Hootsuite and Canva required
- Experience with DEI Initiatives
- Experience working with non-profit / cause based organizations
- Experience with Wix and Mailchimp preferred
- Google Docs / drive proficiency
- CRM Software Familiarity
Expected hours of work:
- Flexible schedule, some nights and weekends
- Virtual and in-person options available; will be required to attend events, classes, workshops, etc. on an as needed basis.
Salary
$18 - $25 per hour