Who We Are She Built This City’s mission is to provide industry disruptive programming that sparks interest and builds pathways to lucrative careers in the skilled trades for youth, women and marginalized communities. Our Vision is to dismantle barriers and stigmas in traditionally male-dominated industries through innovative, sustainable practices that prepare us for a future of jobs that have yet to be created. What We Do She Built This City provides the following programs / services: Explorer Kids / Camps ( Youth Ages 7-17 / Adult Team Building) We have a portfolio of 30 - 40 builds that provide hands-on learning experiences / exposure to the trades. We can host up to 20 youth at any one of these individual builds. Community Projects / Builds We can work with schools / community partners to build projects that would be beneficial to the community as a whole. While we can customize solutions, here are some of the options: Picnic Tables Giant Scrabble or Jenga Game Set Garden Beds Shed SBTC Adult Workforce Development We need more on-ramps for women in the trades and we need to take new approaches for training to address the widening gap for women. It is our goal to get women to work as quickly as possible. She Built This City is committed to addressing this problem with our Pre-Apprenticeship Training and Women’s Repair Crew Apprenticeship.

Essential Functions

Marketing & Communications Strategy

• Develop and implement an annual external engagement, marketing, and communications strategy aligned with organizational goals.
• Evaluate current communications efforts and identify opportunities for increased visibility and engagement.
• Develop communication plans supporting participant recruitment, fundraising initiatives, community engagement, and organizational growth.
• Ensure consistency of messaging, branding, and storytelling across all channels.

Brand Management

• Serve as the steward of the She Built This City brand.
• Maintain consistent messaging, visual identity, and organizational voice.
• Develop and manage organizational marketing assets and communication templates.
• Ensure all communications reflect the mission, vision, and values of SBTC.

Content Creation & Storytelling

• Develop and manage an annual content strategy.
• Capture participant, alumni, volunteer, employer, donor, and partner success stories.
• Create compelling written, visual, and digital content that demonstrates impact.
• Coordinate photography, videography, and content collection efforts.
• Develop newsletters, impact reports, blogs, participant spotlights, and success stories.

Digital Marketing & Communications

• Manage organizational social media platforms.
• Develop and maintain content calendars.
• Create and schedule digital content.
• Monitor engagement and audience growth.
• Manage website content and updates.
• Create and distribute email marketing campaigns and newsletters.
• Utilize analytics to evaluate performance and recommend improvements.

Podcast Strategy & Management

• Lead planning, coordination, promotion, and management of the SBTC podcast.
• Develop podcast themes aligned with organizational priorities.
• Coordinate guest recruitment and scheduling.
• Highlight participant journeys, alumni stories, employer partnerships, and workforce development outcomes.
• Repurpose podcast content into social media, newsletters, marketing materials, and donor communications.

Public Relations & Executive Communications

• Support organizational public relations and media engagement efforts.
• Develop talking points, briefing materials, presentations, and key messages for organizational leadership.
• Assist the CEO, staff, board members, alumni, and program participants in preparing for speaking engagements, panel discussions, podcasts, conferences, media interviews, and community events.
• Draft press releases, media advisories, award nominations, and public statements.
• Coordinate media inquiries and maintain relationships with local media outlets, industry publications, and community partners.
• Identify opportunities for earned media, thought leadership, conference presentations, and organizational recognition.
• Maintain a library of organizational messaging, impact data, talking points, and success stories.

Volunteer Engagement

• Develop communications strategies supporting volunteer recruitment and retention.
• Coordinate volunteer appreciation and recognition initiatives.
• Support promotion of volunteer opportunities.
• Collaborate with program and operations teams to ensure volunteers remain informed and engaged.

Corporate & Community Partner Engagement Support

• Support communications and recognition efforts for sponsors, corporate partners, and community partners.
• Develop partnership spotlights, recognition materials, and impact stories.
• Promote collaborative projects and partnership successes through organizational communication channels.
• Support stakeholder engagement activities that strengthen awareness and community support.

Events & Stakeholder Engagement

• Lead communications and promotional efforts for organizational events.
• Support planning and execution of fundraising events, graduations, community builds, workshops, and stakeholder gatherings.
• Coordinate event marketing materials, registration communications, and promotional campaigns.
• Attend key events to capture stories, photos, videos, and participant experiences.
• Support sponsor and volunteer recognition efforts associated with organizational events.

Reporting & Analytics

• Establish key performance indicators for communications and engagement activities.
• Track social media, website, newsletter, podcast, event, and campaign performance.
• Prepare monthly reports for organizational leadership.
• Utilize data to drive continuous improvement.

Supervisory Responsibilities

Initially, this position may supervise:

• Communications interns
• Marketing contractors
• Photography and videography contractors
• Graphic design contractors

As the organization grows, additional supervisory responsibilities may be added.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Nonprofit Management, or a related field (or equivalent experience).
• Three (3) or more years of experience in marketing, communications, public relations, community engagement, nonprofit communications, or related work.
• Demonstrated ability to develop and execute communications strategies.
• Excellent written, verbal, and interpersonal communication skills.
• Strong storytelling and content development abilities.
• Experience managing social media and digital communications.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities.
• Ability to attend occasional evening and weekend events.

Preferred Qualifications

• Experience working in nonprofit, workforce development, education, construction, skilled trades, or social enterprise environments.
• Experience managing podcasts or long-form content platforms.
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Experience with WordPress and website management.
• Experience with Mailchimp, Constant Contact, or similar email marketing platforms.
• Photography and videography experience.
• Experience with media relations and public relations.
• Experience supporting fundraising campaigns and sponsor recognition efforts.
• Familiarity with CRM systems and engagement tracking tools.

Growth Opportunity

As She Built This City continues to grow, this role is intended to evolve alongside the organization.

Potential future pathways include:

• Senior External Engagement Manager
• Director of External Engagement
• Director of Development
• Director of Social Enterprise

The trajectory of the role will depend on organizational growth, strategic priorities, and the strengths of the successful candidate.

Equal Employment Opportunity Statement

She Built This City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex,disability or national origin.