Sentinel empowers confident Nitrogen management through cutting-edge digital solutions, like our N-Time® insights, that optimize efficiency and profitability. As a Marketing Specialist, you will play a key role in amplifying Sentinel’s brand presence and growing market share. You’ll create compelling content, drive marketing campaigns, and collaborate across teams to highlight our cutting-edge solutions. This is a hybrid position, based near Ithaca, NE, or Dothan, AL, giving you the flexibility to support both regional and national marketing efforts.
Content Creation
o Develop and execute marketing campaigns and content for multiple channels (social media, email newsletters, blogs, and website updates).
o Craft engaging and informative materials that communicate the value of Sentinel’s technology and services.
o Support our distributors with collateral and content that helps them grow their business.
Digital Presence
o Manage Sentinel's digital presence through our website, social media, and other digital platforms
o Incorporate digital marketing efforts as appropriate to expand brand awareness and drive conversions
Campaign Management
o Lead targeted marketing campaigns that generate demand amongst precision agriculture professionals, seed dealers, crop consultants, and growers.
o Collaborate with cross-functional teams to align messaging and ensure successful customer engagement.
o Coordinate campaigns to include multiple forms of media channels, communication styles, etc.
Event Support and Coordination
o Organize, promote, and support events such as the Sentry Network Summit to showcase Sentinel’s products and services.
o Coordinate logistics, marketing collateral, and attendee engagement for events.
Market Research & Strategy
o Stay ahead of industry trends and competitor activities to continuously refine marketing strategies.
o Provide market insights to optimize campaigns and ensure alignment with Sentinel’s goals and customer needs.
CRM Management
o Curate Sentinel’s CRM alongside other customer development personnel to maintain contact and company records, develop distribution lists, and enable customer segmentation
o Use Sentinel’s CRM to facilitate communications campaigns, create customer distribution lists, and empower customer engagement.
Brand Management
o Create and maintain brand guidelines, templates, and packages
o Create and maintain documentation on our brand including value propositions, customer problems, and other aspects of brand positioning.
Metrics & Reporting
o Track and analyze marketing performance to identify areas for improvement and ROI.
o Report on campaign outcomes and adjust strategies accordingly.
Salary: $48,000
Commission and Equity Eligible
Hybrid Work Environment
Location: Near Ithaca, NE, or Dothan, AL
Benefits:
o Family health insurance provided in full
o Individual dental, vision, term life, and disability insurance provided in full
o Financial and time support for professional development
Founded in 2021, Sentinel Fertigation is based in Lincoln, NE, and builds digital solutions that empower precision chemigation management, including N-Time® which turns satellite images of crops into nitrogen application recommendations that increase nitrogen fertilizer use efficiency to improve farm profitability and minimize environmental impact. Sentinel received the Nebraska Governor's award for Excellence in Agricultural Entrepreneurship and has raised nearly $4 million to fund its growth. Sentinel is now scaling up to serve more customers and acres nationally with enhanced products and features.
Website: https://www.sentinelfertigation.com/
Twitter: https://twitter.com/SentinelFert
LinkedIn: https://www.linkedin.com/company/sentinel-fertigation-technologies
Facebook: https://www.facebook.com/Sentinel-Fertigation-100394022754208
Sentinel Fertigation is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
Sentinel Fertigation uses E-Verify.
$48,000 - $48,000 per year