Sea Trek LLC Alameda Base Manager Alameda, CA · Full time

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Strategic Growth Priorities

Every strategy  below supports five priorities. The Manager will   set goals for each key strategy with the CEO and share progress on meeting the goals regularly. .

1. New Revenue — grow total Alameda revenue across rentals, classes, trips, group and private events, storage, and memberships.
2. New Partners — build a pipeline of local businesses, schools, nonprofits, clubs, and organizations that bring people to the water with Sea Trek.
3. Growing Memberships — grow the number of members, and make membership the best way to paddle in Alameda.
4. Community — make Sea Trek Alameda a visible, trusted, and welcoming part of the Alameda and East Bay community.
5. Staff — hire, train, develop, and retain a high-performing team with strong morale and a culture of safety, service and teamwork.

Key Functions

Key Function

Key Tasks

1. Revenue Growth & Business Development

Own the Alameda growth plan

• Drafts and builds an annual growth plan with the CEO, with revenue targets for rentals, classes, trips, group events, storage, and memberships.
• Tracks results against goals monthly and adjusts pricing ideas, programming, staffing, and outreach to hit targets.
• Enjoys bringing  a business-owner mentality to the location rather than a caretaker mentality.

Create new revenue streams

• Identifies and launches new offerings — e.g., private and group events, corporate team-building, birthday and celebration packages, sunset/evening paddles, clinics, youth camps, and seasonal specials.
• Grows group, private, and repeat bookings; turns single reservations into group reservations.
• Develops shoulder-season and off-season revenue (November – February).
• Grows the boat/board storage program and fills available storage capacity.

Marketing and outreach

• Develops and runs local marketing and customer outreach in coordination with the Sea Trek office — events, local media, social content, community boards, and customer follow-up.
• Captures customer reviews and testimonials and encourages referrals.
• Tracks success of strategies used to grow customer base

2. Rental Operations

Rental program leadership

• Responsible for  the Alameda kayak and SUP rental operation — the first experience most customers have with Sea Trek.
• Works alongside dock staff as a participating member of the rental team, and sets a positive, professional tone for staff and clients.
• Keeps the rental operation clean, consistent, and organized — assigns opening/closing, cleaning, loading, and general upkeep tasks and follows through so they get done.
• Troubleshoots logistics, dock space, and staffing issues as they arise (e.g., a staff member doesn't show up).

Conditions and on-water safety

• Monitors existing and forecasted weather and marine conditions; limits clientele when appropriate, choice of craft, and paddling areas based on conditions and experience levels.
• Decides when to send out a safety boat, anticipates when paddlers need assistance, and ensures rescues are handled promptly.
• Calls wind holds and early closures, and consults the CEO when unsure how to handle a client or conditions.

Customer experience at the dock

• Trains staff and ensures every renter completes a waiver and payment, receives a clear safety briefing, and is properly fitted with gear before launching.
• Anticipates client needs, keeps wait times short, and resolves issues on the spot.
• Provides day-of trip and class support: activity rosters, waivers, payments, calls to late clients and no-shows, and coordinating gear and dock space with guides.

Rental fleet planning

• Plans rental fleet needs for upcoming seasons — replacement, expansion, and new craft types — with the CEO, based on inventory counts and demand.
• Develops and carries out a strategy for selling retired rental gear.

Growing rental revenue

• Tracks rental volume, utilization, and revenue by day and season; identifies peak and underused times and staffs and markets accordingly.
• Recommends pricing, packages, and promotions — e.g., multi-hour rates, rental passes, and partner bundles (bike + paddle, hotel and visitor packages).
• Converts renters into repeat renters, class students, trip participants, and members.

3. Partnerships

Build a partner pipeline

• Identifies, pitches, and signs new partners in Alameda and the East Bay: local businesses, hotels, restaurants, employers (corporate outings), schools and youth programs, nonprofits, paddling and outdoor clubs, the City and Recreation & Parks, and the marina/waterfront community. - Works along side the director of Growth and partnerships (Laura)
• Maintains a partner list tracking contacts, status, and results.
• Develops cross-promotions, referral arrangements, group rates, and co-hosted events.

Grow access programs

• Works with school and nonprofit partners and supports Sea Trek access programs (e.g., Sea Trek CARES and Oakland youth initiatives) at the Alameda location.

Maintain relationships

• Keeps existing partners engaged, delivers a great experience for partner groups

4. Memberships & Customer Loyalty

Grow the membership base

• Owns Alameda membership sales, with goals for new members and renewals.
• Converts renters, class students, and storage clients into members.
• Recommends improvements to membership offerings and benefits to the CEO.

Keep members engaged

• Creates a member experience people want to renew: member events and paddles, skills sessions, early access, and a welcoming dock culture.
• Follows up on lapsing members and gathers member feedback.

Storage clients

• Onboards new storage clients, sells new contracts and ends contracts, updates credit cards, and answers all storage questions. Billing is monitored by the Sea Trek office.

5. Community

• Serves as Sea Trek's face and ambassador in Alameda — building relationships with neighbors, local leaders, the waterfront community, and customers.
• Hosts and participates in community events: open houses, demo days, cleanups and stewardship days, races, and local festivals.
• Builds and supports a fun local paddling community around the location — regular meetups, member paddles, and skills nights.
• Promotes safety, instruction, and environmental stewardship on the Alameda waterfront.
• Represents Sea Trek positively with landlords, the City, and other waterfront stakeholders.

6. Staff Leadership & Development

Supervision

• All Alameda rental staff (dock, desk, and support roles) report directly to the Manager.
• Directs staff to specific positions, ensures staff are rotating and taking breaks, provides direction on tasks beyond the standard day-to-day operation, and ensures clients are launched and landed safely.
• Holds and runs regular team meetings.

Hiring and training

• Recruits and hires Alameda staff and builds a bench for peak season.
• On-boards new hires with the Sea Trek Safety Manual, dock and desk staff training modules, and the Sea Trek Staff Handbook.
• Organizes ongoing training and re-trains returning staff on updated policies.
• Trains staff in sales and customer service so every staff member helps grow bookings, memberships, and repeat business.

Scheduling

• Staffs the Alameda location based on historical trends, weather forecasts, and trip and class demand, balancing service levels with labor cost.  Maintains a strong staff team around scheduling with transparency and good systems in place. 

Development and culture

• Provides timely positive and constructive feedback and written performance reviews to all Alameda staff that inspires staff to do their best work and ask for assistance and training when needed.
• Develops staff into leaders and gives them ownership of projects and tasks.
• Builds a positive, safety-first culture with high morale and strong retention.

7. Leadership Team

• Member of the Sea Trek leadership team; contributes to company-wide planning and strategy.
• Represents Alameda's interests in leadership discussions and reports regularly on revenue, memberships, partnerships, and staff.
• Partners with the CEO and other location leaders on cross-company initiatives, standards, and systems.
• Brings ideas from Alameda to the broader business and vice versa.
• Understands that Sea Trak is a learning organization.  That everyone, including the CEO,  who works for Sea Trek is expected to be open to learning and developing their skills and leadership capacity while working for ST.

8. Sales & Reservations

In-Person

• The face of the company in Alameda — attracts and welcomes clients, resolves disputes into positive outcomes, and troubleshoots issues efficiently and effectively.
• Actively sells upgrades, classes, trips, and memberships at the dock.

Phone and email

• Answers the phone in Alameda and books clients into trips, classes, memberships, rentals, and group events.
• Responds to group and partner inquiries promptly and professionally.

9. Safety & Operations

Safety

• Holds ultimate responsibility for the safety of all staff and clients participating in the Alameda operation.
• Ensures staff follow Sea Trek's code of safe work practices, including monitoring existing and forecasted weather to make judgments about staffing and communicating limits on clientele based on conditions and experience levels.

Equipment and facility

• Oversees maintenance of all equipment used in Alameda: kayaks, paddleboards, paddles, soft gear, and first aid kits — a mix of hands-on work and coordinating/delegating to employees or subcontractors.
• Maintains an accurate count of existing stock and its state of repair.

Trips and class support

• Supports the ongoing operations of all trips and classes; supports guides and instructors and trains them on Alameda-specific procedures.
• Vets new guides and instructors who apply through the staffing manager.

Qualifications

Required

• 2+ years of management or supervisory experience, including hiring, training, and scheduling staff
• Demonstrated success growing revenue, sales, memberships, or a customer base
• 2+ years of paddling experience (sea kayaking and/or SUP)
• Current First Aid and CPR certification; 
• Excellent communication, relationship-building, and delegation skills
• Comfortable operating with autonomy and reporting directly to the CEO/leadership team
• Comfortable with reservation systems, email, spreadsheets, and basic reporting

Preferred

• Experience in business development, partnerships, marketing, or membership programs
• Existing relationships in the Alameda / East Bay community
• ACA instructor certification; 
• Experience in outdoor recreation leadership, hospitality, or retail operations
• Equipment repair and maintenance skills