Develop and implement an effective marketing and sales strategy around programs and publications at the School of Government
School of Government Services, Inc. is a nonprofit corporation that supports the UNC School of Government in its mission to improve state and local government in North Carolina. As the largest university-based local government training, advisory, and research organization in the United States, the UNC School of Government offers a wide range of courses and programs to public officials.
In the Strategic Communications division, we develop, enhance, and deliver content to support the School’s mission of helping public officials and citizens understand and improve their governments. We’re writers, editors, project managers, brand managers, demand generators, and customer service professionals.
The Marketing Associate works collaboratively with the Director of Marketing and Demand Generation to develop and implement an effective marketing and sales strategy around programs and publications at the School of Government. The position works with School faculty and staff, as well as Strategic Communications and team members, to create marketing initiatives such as targeted email campaigns and SEO recommendations for new program and publications offerings; to analyze sales and lead generation data to inform marketing priorities; and to develop relationships with external constituents to increase demand for new and existing offerings. This is a full-time, permanent position located at the School of Government in Chapel Hill.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
1. (40%) Develop and manage strategic marketing calendar: Create, organize, and maintain a calendar of digital and print marketing plans based off the needs of courses, publications, School of Government events, external events, and general audience needs to drive lead generation strategies with the goal of increasing revenue through the sale of courses and publications. Coordinate with faculty, program managers, and other staff to ensure all needs are included on the calendar. Manage schedule, deploy each tactic, and report on success.
2. (25%) Generate and program strategic marketing content: Create and edit content including e-mails, newsletters, graphics, web copy, catalogs, reports, and other marketing materials on behalf of the School of Government. Coordinate sales and marketing campaigns with relevant faculty/staff, social media account managers, content creators, and graphic designers. Manage target audience lists across the different marketing channels.
3. (25%) Analyze marketing effectiveness: Compile and report on campaign results and sales performance to share with faculty, the leadership team, and staff for different courses, publications, and initiatives across the school. Utilize Google Analytics and proprietary sales reporting tools to better inform marketing campaigns.
4. (10%) Promote School to institutional partners and at trade shows: Work to develop consistent relationships with institutional partners to ensure School of Government attendance at appropriate trade shows and statewide events. Manage information channel sharing practices to cross-promote resources for and with partners as needed. Attend off-site trade shows and conferences to represent the School of Government and order/display/discuss organizational promotional materials and school swag. Monitor and respond to SOG Sales Marketing inbox.
Minimum Qualifications (Knowledge, Skills, and Abilities)
· Four-year degree in marketing or a related field
· 2+ years’ experience in email marketing management; familiarity with HubSpot preferred
· 2+ years’ experience in search engine optimization (SEO); good understanding of best practices and ability to implement a technical audit and changes.
· Advanced Excel skills
This position requires a strong background in marketing. It also requires excellent written/oral communication skills and organizational skills, strong attention to detail, and a demonstrated ability to balance long-term and short-term projects while working well in a collaborative, team-oriented environment. Solid computer knowledge is also required, especially Excel.
This employee should have knowledge of the principles and practices of product and institutional marketing; knowledge of effective techniques for collecting, analyzing, and reporting data through a variety of methods.
Accuracy is very important. It is the role of this person to gather, analyze, and deliver data to internal and external audiences so that they can make informed decisions about the School of Government’s products and services. Errors in data collection, analysis, or delivery can result in financial loss to the School. In addition, if data is mistakenly gathered, analyzed, or delivered, or has an unprofessional appearance, it can reflect directly on the reputation of the School.
This employee must have the ability to establish and maintain effective working relationships with a variety of people contacted in the course of work, including internal clients (i.e., faculty and staff) and external clients (i.e., public officials and employees of partner organizations) to discuss concepts, plans, and deliverables related to marketing the School’s services, publications, and other products.
SOG Services is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
$45,000 - $53,000 per year