As a Senior Public Relations Associate at RXMD, you will play a pivotal role in shaping and maintaining the public image and reputation of our healthcare clients. This role reports directly to the Business Group Director and will work closely with the PR team to develop and implement strategies that enhance the brand visibility of healthcare clients, engage with their target audience, and build positive relationships with the healthcare media. Join our team and be a part of our exciting journey to shape the healthcare industry and help our healthcare clients tell their unique stories to the world. If you're passionate about public relations in healthcare and serving clients in this field, we want to hear from you! RXMD is an equal opportunity employer. We encourage candidates of all backgrounds to apply.
Key Responsibilities:
Account/Managerial Responsibilities: Oversee junior employees' work and assist in management of assigning key tasks to employees daily. Monitoring and guide junior development. Oversee internal communications.
Healthcare Media Relations: Oversee departmental pitching efforts and strategy. Build and nurture relationships with healthcare journalists, bloggers, and industry influencers to secure healthcare-specific media coverage and interviews for our clients.
Healthcare Content Creation: Assist in the development of press releases, articles, blog posts, and other content tailored to the healthcare industry, effectively communicating our healthcare clients' key messages and achievements.
Healthcare Social Media Management: Manage and grow the social media presence of healthcare clients, creating engaging healthcare-specific content, monitoring discussions, and responding to healthcare-related comments and inquiries.
Healthcare Project and Event Coordination: Assist in planning and executing PR projects and events within the healthcare sector for our clients, such as healthcare product launches, healthcare press conferences, and healthcare trade shows, ensuring healthcare media attendance and coverage.
Healthcare Crisis Management: Act as a spokesperson and assist in healthcare crisis communication strategies when necessary, maintaining the healthcare clients' reputation during challenging times.
Monitoring and Reporting: Track healthcare media coverage and analyze PR metrics specific to the healthcare industry to gauge the success of healthcare PR campaigns for our clients, providing regular reports to management.
Collaboration: Collaborate with cross-functional teams, including medical, marketing, sales, and product development, to align healthcare PR efforts for our clients with their goals.
Schedule:
Qualifications:
Experience:
Benefits:
Ability to commute/relocate:
$60,000 - $65,000 per year